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  • The Four Pillars of Politics

    Why Some Candidates Don't Win and Others Can't Lead

    de James T. Kitchens, Larry Powell ...
    Series series Bloomsbury Studies in Political Communication
    The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in ... Leer más

    $44.99 USD