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  • Value Merchants

    Demonstrating and Documenting Superior Value in Business Markets

    Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price.Do not make price concessions. Become a value merchant ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • Historic Photos of Louisville

    Series series Historic Photos
    Founded in 1778 by George Rogers Clark at the falls of the Ohio River, the city of Louisville emerged quickly as a center for river commerce. Through the Civil War, the early twentieth century, two world wars, and into the modern era, Louisville has continued to shine as a great American city steeped in history.Historic Photos of Louisville captures the journey of Kentucky’s largest city through ... Leer más

    $27.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

    Series series HBR's 10 Must Reads
    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Basic Structural Dynamics

    A concise introduction to structural dynamics and earthquake engineeringBasic Structural Dynamics serves as a fundamental introduction to the topic of structural dynamics. Covering single and multiple-degree-of-freedom systems while providing an introduction to earthquake engineering, the book keeps the coverage succinct and on topic at a level that is appropriate for undergraduate and graduate ... Leer más

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  • Roman Architecture in Provence

    This book provides a survey of the architecture and urbanism of Provence during the Roman era. Provence, or 'Gallia Narbonensis' as the Romans called it, was one of the earliest Roman colonies in Western Europe. In this book, James C. Anderson, jr. examines the layout and planning of towns in the region, both those founded by the Romans and those redeveloped from native settlements. He provides an ... Leer más

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  • Audiolibro

    HBR's 10 Must Reads on Sales

    Series series HBR's 10 Must Reads

    Completo

    5 hora 48 minutos

    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to: understand your customer's buying center, integrate your sales ... Leer más

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  • The Balanced Scorecard

    Translating Strategy into Action

    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Leer más

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  • The Execution Premium

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    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert ... Leer más

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  • Fundamentals of Project Management

    With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: • Develop a mission statement, vision, goals, and ... Leer más

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    Cut Costs, Reduce Waste, and Lower Your Overhead

    Create New Profits in Any EconomyIn this difficult economic climate, it's vital to cut waste that can eat at a company's bottom line and boost efficiency at every organizational level. The traditional business solution in a crisis is to slash away non-critical talent and resources, often doing more harm than good. There is a far better systematic approach to doing more with less.As a leading ... Leer más

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  • Essentials of Supply Chain Management

    Fully revised and expanded, the Second Edition contains valuable tips, techniques, illustrative real-world examples, exhibits, and best practices. This handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in supply chain management."Michael Hugos presents the core concepts and techniques of supply chain management in a clear, ... Leer más

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