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  • Making Better Decisions Using Systems Thinking

    How to stop firefighting, deal with root causes and deliver permanent solutions

    Series series Business and Management (R0)
    This book provides a framework to help managers go beyond simply fighting fires every day, offering the tools to address the underlying causes of recurring problems and deliver long-term solutions.The most obvious part of any problem is the pain it causes. The desire to end the pain and find a solution – any solution – that will make it go away now is usually so great that it blinds managers to ... Leer más

    $44.99 USD

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  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth

    de Tim Calkins ...
    Series series Business and Management (R0)
    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Leer más

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  • Predictive Analytics, Data Mining and Big Data

    Myths, Misconceptions and Methods

    de S. Finlay ...
    Series series Business and Management (R0)
    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Leer más

    $53.99 USD

  • Innovative Research Methodologies in Management

    Volume I: Philosophy, Measurement and Modelling

    Edición de Luiz Moutinho, Mladen Sokele ...
    A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new ... Leer más

    $116.99 USD

  • Autopoietic Knowledge Systems in Project-Based Companies

    de K. Koskinen ...
    Series series Business and Management (R0)
    This book gives an alternative observational scheme to better understand knowledge creation and learning in project-based companies. It builds upon emergent new ways of looking at projects which is important - as any discipline stays alive by reflection and re-framing ideas as they are challenged, argued and clarified. ... Leer más

    $49.99 USD

  • Unpacking Open Innovation

    Highlights From a Co-Evolutionary Inquiry

    Disintegrated or distributed innovation, collaborative innovation, collective invention, collegial innovation, free innovation, open knowledge disclosure, free knowledge disclosure: are these all the same thing? This shows us there is some confusion regarding open innovation, or at least there is a need to cast a wider net around what open innovation is all about. The prevailing thought is that ... Leer más

    $89.99 USD

  • Tribal Marketing, Tribal Branding

    An expert guide to the brand co-creation process

    Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. ... Leer más

    $35.99 USD

  • Excel Data Analysis

    Modeling and Simulation

    Series series Business and Management (R0)
    Why does the World Need—Excel Data Analysis, Modeling, and Simulation? When spreadsheets ?rst became widely available in the early 1980s, it spawned a revolution in teaching. What previously could only be done with arcane software and large scale computing was now available to the common-man, on a desktop. Also, before spreadsheets, most substantial analytical work was done outside the classroom ... Leer más

    $89.99 USD

  • Innovative Research Methodologies in Management

    Volume II: Futures, Biometrics and Neuroscience Research

    Edición de Mladen Sokele, Luiz Moutinho ...
    Series series Business and Management (R0)
    A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new ... Leer más

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  • Bending the Arc of Innovation: Public Support of R&D in Small, Entrepreneurial Firms

    de A. Link, J. Scott ...
    Series series Economics and Finance (R0)
    In this exciting work, Link and Scott summarize more than a decade of their research on public support of R&D in small, entrepreneurial firms, concluding public R&D investments, primarily funded by the U.S. Small Business Innovation Research (SBIR) program, are indeed bending the arc of innovation. Firms that receive SBIR project funding would not undertake the projects in the absence of SBIR's ... Leer más

    $49.99 USD

  • Making the Compelling Business Case

    Decision-Making Techniques for Successful Business Growth

    de W. Messner ...
    Series series Business and Management (R0)
    Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. ... Leer más

    $49.99 USD

  • The Future of Decision Making

    How Revolutionary Software Can Improve the Ability to Decide

    Series series Business and Management (R0)
    We now possess the capability to make great business decisions in even the most difficult situations with the use of today's advanced software capability. The authors, who are experts in the field, explain the new science of decision-making and offer examples and advice that will enable readers put it to use in their organizations. ... Leer más

    $49.99 USD