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  • Healthcare Relationship Marketing

    Strategy, Design and Measurement

    In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship ... Leer más

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  • Data Analytics for Business

    Lessons for Sales, Marketing, and Strategy

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial ... Leer más

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  • Audiolibro

    Data Analytics for Business

    Lessons for Sales, Marketing, and Strategy

    Narrado por Ray Greenley ...

    Completo

    6 hora 12 minutos

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.The foundation of this text is the author's twenty-plus years of developing and delivering big data and artificial ... Leer más

    $20.99 USD o gratis con Kobo Plus

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