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  • Digitalisierung der Wissensarbeit

    Interdisziplinäre Analysen und Fallstudien

    Macht Technik die menschliche Arbeit irgendwann überflüssig? Die Frage ist alt, stellt sich heute aber auf neue Weise. Denn es sind auch Berufe aus dem Feld der Wissensarbeit betroffen, die lange als geschützt galten. Algorithmen und künstliche Intelligenz dringen in Bereiche vor, in denen bisher menschliche Analysefähigkeiten unverzichtbar waren. Aber daneben passieren auch viele subtile ... Leer más

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  • Agile Finance Transformation

    Neue Lösungsansätze und Erfahrungen aus der CFO-Praxis

    Series series Business and Economics (German Language)
    Agilität und Finanzen – was sich zunächst nach einem Paradoxon anhört, ebnet in der heutigen Zeit sowohl das richtige Mindset als auch die Methoden, um den Herausforderungen der VUCA-Welt zu begegnen. Wie kann eine Finanzorganisation schnell und flexibel reagieren und dabei den Wertbeitrag erhöhen? Die Antwort liegt in der agilen Transformation der Finanzfunktion. Dieser Herausgeberband liefert ... Leer más

    $44.99 USD

  • Die Digitalisierung der Controlling-Funktion

    Anwendungsbeispiele aus Theorie und Praxis

    Edición de Imke Keimer, Ulrich Egle ...
    Series series Business and Economics (German Language)
    Der digitale Wandel hat die Unternehmen fest im Griff. Auf die Controlling-Funktion wirkt sich die Digitalisierung mehrdimensional aus und verändert Controlling-Prozesse, Controlling-Methoden sowie das Rollenbild des Controllers. Dieses Herausgeberwerk zeigt auf, wie die Chancen der Digitalisierung für die Controlling-Funktion wertschöpfend genutzt werden können. Die Autoren beschreiben einzelne ... Leer más

    $35.99 USD

  • The Digitalization of Management Accounting

    Use Cases from Theory and Practice

    Edición de Imke Keimer, Ulrich Egle ...
    Series series Business and Management (R0)
    Digital transformation has companies firmly in its grip. Digitalization has a multidimensional impact on the mangagement accounting function and is changing mangagement accounting processes, controlling methods and the role of the mangagement accountant. This edited work shows how the opportunities of digitalization can be used in a way that adds value to the mangagement accounting function. The ... Leer más

    $71.99 USD

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  • Product Development within Artificial Intelligence, Ethics and Legal Risk

    Exemplary for Safe Autonomous Vehicles

    de Thomas Winkle ...
    Series series Engineering (R0)
    This open-access-book synthesizes a supportive developer checklist considering sustainable Team and agile Project Management in the challenge of Artificial Intelligence and limits of image recognition. The study bases on technical, ethical, and legal requirements with examples concerning autonomous vehicles. As the first of its kind, it analyzes all reported car accidents state wide (1.28 million) ... Leer más

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  • ERP / IT Strategy Guidelines

    Information technology has developed into one of the most important success factors in achieving company objectives. This book concentrates on answers to this question and describes the most effective way to a customized IT strategy which has been derived from the company strategy. Solutions give rise to several frequently asked questions: - How useful is an IT strategy? - Does an IT strategy not ... Leer más

    $25.99 USD

  • Sales Excellence

    Systematic Sales Management

    Series series Business and Management (R0)
    This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire ... Leer más

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  • Programmatic Advertising

    The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

    Edición de Oliver Busch ...
    Series series Business and Management (R0)
    This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative ... Leer más

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  • Corporate Data Quality

    Prerequisite for Successful Business Models

    Data is the foundation of the digital economy. Industry 4.0 and digital services are producing so far unknown quantities of data and make new business models possible. Under these circumstances, data quality has become the critical factor for success. This book presents a holistic approach for data quality management and presents ten case studies about this issue. It is intended for practitioners ... Leer más

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  • Resource Planning in Organisational Development Projects

    An Analytical and Conceptual Approach

    Corporate decisions have consequences, especially if they pertain to a company’s strategic advancement. These decisions are almost always implemented using an organizational development project. Understandably, members of the senior management and project management prefer to make the process as predictable and tangible as possible. Frequently, they rely on resource planning for (a subjective ... Leer más

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  • IT Strategy

    Making IT Fit for the Digital Transformation

    Series series Computer Science (R0)
    Create an IT strategy for your company with this book.In seven consecutive steps, this book presents the development of an IT strategy for manufacturing companies with the possibility of practical implementation using ready-made worksheets. It looks at all the issues relevant to an IT strategy, from deriving the IT strategy from the corporate strategy to creating the application and sourcing ... Leer más

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  • Management 4.0

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    Edición de Alfred Oswald, Wolfram Müller ...
    Who should read this Book? This book is written for anyone who is interested in agility or needs to be agile. It is for those who seek deeper knowledge about what keeps the agile world together. You can read it from the perspective of a top manager or decision maker who feels the urge to be more agile. But you can also take the book and just follow it from the perspective of a user. What do you ... Leer más

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