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  • Green Marketing: A Comprehensive Guide

    An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the ... Leer más

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  • Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance

    Explore how modern technologies are transforming access to finance across developing economies in Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance. The book highlights how AI, blockchain, mobile banking, and digital lending platforms are helping bridge financial gaps, empower underserved communities, and promote equitable economic participation. ... Leer más

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  • Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance

    Explore how modern technologies are transforming access to finance across developing economies in Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance. The book highlights how AI, blockchain, mobile banking, and digital lending platforms are helping bridge financial gaps, empower underserved communities, and promote equitable economic participation. ... Leer más

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  • Green Marketing: A Comprehensive Guide

    An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the ... Leer más

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  • Digital Economy. Emerging Technologies and Business Innovation

    4th International Conference, ICDEc 2019, Beirut, Lebanon, April 15–18, 2019, Proceedings

    Series series Springer Nature Proceedings Computer Science
    This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce.The 31 papers presented in ... Leer más

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  • The Step-by-Step Guide to Sustainability Planning

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    Sustainability is now the greatest business imperative, yet how do you actually develop and implement a sustainability plan if you aren‘t an expert?From the authors of the award-winning handbook The Business Guide to Sustainability comes this highly practical guide to designing and implementing a customized sustainability plan in any business, organization or government department of any type and ... Leer más

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  • Re-Imagining Capitalism

    Capitalism has been an unprecedented engine of wealth creation for many centuries, leading to sustained productivity gains and long-term growth and lifting an increasing proportion of humanity out of poverty. But its effects, and hence its future, have come increasingly under question: Is capitalism still improving wealth and well-being for the many? Or, is long-term value creation being ... Leer más

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  • Business Model Innovation

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    In the contemporary business landscape, the imperative for innovative approaches to business model innovation (BMI) is more pronounced than ever, especially given the pressing grand challenges, technological disruptions, digital transformation, and pressing environmental and social concerns of our era. The prevailing discourse in business model and BMI scholarship predominantly revolves around ... Leer más

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  • The Work of the Future

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    Why the United States lags behind other industrialized countries in sharing the benefits of innovation with workers and how we can remedy the problem.The United States has too many low-quality, low-wage jobs. Every country has its share, but those in the United States are especially poorly paid and often without benefits. Meanwhile, overall productivity increases steadily and new technology has ... Leer más

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    Embedding Sustainabilityis a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance.For organizations to truly embody sustainability, it must infuse all operations. Sustainability change agents need to be the conductors of the orchestra, making sure everyone has the same objective, is working with the same ... Leer más

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  • The Profit Paradox

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    A pioneering account of the surging global tide of market power—and how it stifles workers around the worldIn an era of technological progress and easy communication, it might seem reasonable to assume that the world’s working people have never had it so good. But wages are stagnant and prices are rising, so that everything from a bottle of beer to a prosthetic hip costs more. Economist Jan ... Leer más

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