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1 - 12 de 12 resultados para “ian somerville”
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  • Public Relations, Society and the Generative Power of History

    Edición de Ian Somerville, Lee Edwards, Øyvind Ihlen ...
    Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in ... Leer más

    $58.99 USD

  • International Public Relations

    Perspectives from deeply divided societies

    Edición de Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano ...
    Series series Routledge New Directions in PR & Communication Research
    International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be ... Leer más

    $65.99 USD

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  • From Unknown to Expert

    How to Use Clever PR and Social Media to Become a Recognised Expert

    de Catriona Pollard ...
    Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking ... Leer más

    $7.99 USD

  • The Public Relations Writer's Handbook

    The Digital Age

    de Merry Aronson, Don Spetner, Carol Ames ...
    The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

    $22.99 USD

  • Sales Management

    A Global Perspective

    de John B Ford, Earl Honeycutt, Antonis Simintiras ...
    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:* cross-cultural negotiations* hiring, ... Leer más

    $125.99 USD

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    de Tony Cosentino ...
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Leer más

    $8.99 USD

  • The SAGE Handbook of Public Relations

    Edición de Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Leer más

    $140.39 USD

  • Agile PR

    Expert Messaging in a Hyper-Connected, Always-On World

    de Marian Salzman ...
    Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how ... Leer más

    $9.99 USD

  • Sex, Money, Happiness, and Death

    The Quest for Authenticity

    de Manfred F.R. Kets de Vries ...
    Series series Business and Management (R0)
    The four main tenets of life are explored in this unique new book that examines the issues that touch each executive, or for that matter, people in general. Based on his experiences as a psychoanalyst, professor and leadership coach, the author explores how 'Sex, Money, Happiness and Death' affect our work and our lives in general. ... Leer más

    $98.99 USD

  • Understanding E-Government

    Information Systems in Public Administration

    de Vincent Homburg ...
    Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of ... Leer más

    $76.99 USD

  • Public Relations

    de Paul Baines, John Egan, Frank Jefkins ...
    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: ... Leer más

    $76.99 USD