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  • Code Wars - The Battle for Fans, Dollars and Survival

    de Hunter Fujak ...
    While many books have looked at one or other of the four professional football codes in Australia, none has so far considered all four of them together and in the context of one of the most competitive sports environments in the world. 'Code Wars' does just that.It looks at Australia's relationship with 'football' in all its guises - Australian Rules, rugby league, rugby and association football ... Leer más

    $11.99 USD

  • Sport Management in Australia

    Organisation, Development and Global Perspectives

    This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport.This book outlines trends in participation, the role of ... Leer más

    $58.99 USD

  • Sport Broadcasting for Managers

    Edición de Hunter Fujak, Stephen Frawley ...
    This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before ... Leer más

    $58.99 USD

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  • The Digital World of Sport

    The Impact of Emerging Media on Sports News, Information and Journalism

    de Sam Duncan ...
    This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online.But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, ... Leer más

    $28.99 USD o gratis con Kobo Plus

  • When Sport Meets Business

    Capabilities, Challenges, Critiques

    Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.Structured into four sections, the book covers the key issues in the Business of professional sport:The New Sport Environment – Analysing the ... Leer más

    $78.99 USD

  • Olympic Marketing

    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The ... Leer más

    $68.99 USD

  • Commercial Management

    Theory and Practice

    de David Lowe ...
    Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management practice. It also identifies generic aspects of this practice and provides a theoretical foundation to these activities, by reference to existing and ... Leer más

    $62.00 USD

  • Routledge Handbook of Sport and Corporate Social Responsibility

    Series series Foundations of Sport Management
    As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR ... Leer más

    $91.99 USD

  • Sport Public Relations and Communication

    Series series Routledge Sports Marketing Series
    An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully ... Leer más

    $80.99 USD

  • Football Club Management

    Insights from the Field

    de Ian Lawrence ...
    Series series Routledge Research in Football
    The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application.The international commercialisation of football has led to a fundamental ... Leer más

    $70.99 USD

  • Routledge Handbook of Sports Event Management

    Series series Routledge International Handbooks
    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events.The book adopts a unique ... Leer más

    $76.99 USD

  • Managing Sport Facilities and Major Events

    Second Edition

    Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an ... Leer más

    $84.99 USD