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  • 廣告史

    A History of Advertising from the Earliest Times.

    本書從古代的公告、街頭展示與印刷媒介談起,追蹤廣告在英國及其他地區的歷史演變,並以大量報紙廣告、劇場節目、商品告示、求職與招募文字、政治宣傳及商業案例,說明廣告如何從零散的公共訊息發展為制度化的報紙版面與大眾傳播工具。作者也觀察廣告語言、版面、發行量、郵政與印花稅、彩票、拍賣、劇院和零售業之間的關聯,讓讀者看見十九世紀商業社會如何透過廣告建立市場、塑造慾望,並記錄日常生活與公共輿論的變化。書中保留許多當時的原始例文,兼具資料價值與歷史趣味。 ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • A History of Advertising from the Earliest Times

    Enriched edition. Tracing the Evolution of Brand Promotion and Media Influence

    In "A History of Advertising from the Earliest Times," Henry Sampson embarks on an ambitious exploration of advertising's intricate evolution, weaving together a narrative that spans from ancient civilizations to the dawn of the modern advertising age. This meticulously researched work employs a blend of historical analysis and critical commentary, examining the role of advertising in shaping ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • A History of Advertising from The Earliest Times

    de Henry Sampson ...
    Uncover the fascinating evolution of advertising through the ages with Henry Sampson’s scholarly work, "A History of Advertising from The Earliest Times." This comprehensive book takes readers on a journey through the origins of advertising, tracing its development from ancient civilizations to the modern-day marketing strategies we encounter every day.As Sampson dives into the history of ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • A History of Advertising

    de Henry Sampson ...
    First published in the year 1874, the present book 'A History of Advertising' was written and published by Henry Sampson. This book is a volume of history of the advertising world, including its inception, evolving forms, and how it has been effecting businesses, economy, social sector and everything else that functions in the world. ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • A History of Advertising - From the Earliest Times

    de Henry Sampson ...
    In presenting the following humble attempt at history-writing to the reader, I am selfish enough to admit a preference for his tender mercy rather than for his critical judgment. I would ask him to remember that there are many almost insurmountable difficulties to be faced in the accomplishment of a work like this, and a narrowed space adds to rather than diminishes from their antagonistic power. ... Leer más

    $0.99 USD o gratis con Kobo Plus

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  • Queen Victoria as I Knew Her

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  • Delphi Complete Paintings of William Hogarth (Illustrated)

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  • Liverpool a few years since: by an old stager

    In "Liverpool a few years since: by an old stager," James Aspinall offers a compelling snapshot of Liverpool's vibrant social fabric during a pivotal era. Through evocative prose and keen observational prowess, Aspinall captures both the everyday lives of its inhabitants and the broader socio-economic transformations that define the city. The book weaves together personal anecdotes, local lore, ... Leer más

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  • The Social History of Smoking

    Enriched edition. Exploring the Cultural Significance of Tobacco Through the Ages

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    Club Life of London (Vol. 1 & 2) is a richly anecdotal social history of the capital's clubs, coffee-houses, taverns, and convivial institutions, tracing their role in shaping politics, literature, journalism, and manners from the seventeenth to the nineteenth century. Written in Timbs's characteristic antiquarian style—curious, digressive, documentary, and enlivened by quotation—it belongs to the ... Leer más

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  • The Town: Its Memorable Characters and Events

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    In 'The Town: Its Memorable Characters and Events,' Leigh Hunt crafts a vibrant tapestry that captures the essence of early 19th-century London. Combining elements of personal memoir with social commentary, Hunt offers readers an intimate glimpse into the lives of notable figures'—artists, writers, and socialites'—who shaped the cultural landscape of his time. The prose is marked by Hunt's ... Leer más

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