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  • B2B Marketing Strategy

    Differentiate, Develop and Deliver Lasting Customer Engagement

    de Heidi Taylor ...
    B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need ... Leer más

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  • Shattered: Raw and Real

    Finding Faith When God Feels Absent

    Where was God in all of this? Why did He let this nightmare unfold? I tried my best, did everything I thought was right, and still, it all crumbled. I was sure I was following His lead, but now I'm questioning if I ever heard Him at all.You feel broken, shattered-like you've hit rock bottom. You've prayed, thought, pleaded, and begged God to intervene, but the situation hasn't changed. You're ... Leer más

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  • Global Bank Regulation

    Principles and Policies

    Global Bank Regulation: Principles and Policies covers the global regulation of financial institutions. It integrates theories, history, and policy debates, thereby providing a strategic approach to understanding global policy principles and banking. The book features definitions of the policy principles of capital regularization, the main justifications for prudent regulation of banks, the ... Leer más

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  • The Myth of Attachment Theory

    A Critical Understanding for Multicultural Societies

    de Heidi Keller ...
    The Myth of Attachment Theory confronts the uncritical acceptance of attachment theory – challenging its scientific basis and questioning the relevance in our modern, superdiverse and multicultural society – and exploring the central concern of how children, and their way of forming relationships, differ from each other.In this book, Heidi Keller examines diverse multicultural societies, proposing ... Leer más

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  • The Interwar World

    Series series Routledge Worlds
    The Interwar World collects an international group of over 50 contributors to discuss, analyze, and interpret this crucial period in twentieth-century history. A comprehensive understanding of the interwar era has been limited by Euro-American approaches and strict adherence to the temporal limits of the world wars. The volume’s contributors challenge the era’s accepted temporal and geographic ... Leer más

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  • The Therapeutic Afterlife

    Spirituality and the New Sacred

    Series series Therapeutic Cultures
    The Therapeutic Afterlife: Spirituality and the New Sacred provides a compelling and original analysis of how contemporary self-help literature is transforming our ideas about God, the soul, and life after death. As more people identify as “spiritual but not religious,” these concepts—once grounded exclusively in formal religious traditions—are now recast in the language of healing, growth, ... Leer más

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  • The New Englishes

    Series series Routledge Revivals
    First published in 1984, The New Englishes explores new varieties of English. Well-known examples of New Englishes include Indian English, Philippine English, Singapore English and African Englishes of nations such as Nigeria and Ghana.The book deals with the way New Englishes have developed in those non-native situations where they are used for a wide range of functions within the community. ... Leer más

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  • Modern German Grammar Workbook

    de Heidi Zojer ...
    Series series Modern Grammar Workbooks
    Modern German Grammar Workbook, Third Edition, is an innovative book of exercises and language tasks for intermediate and advanced learners of German. The book is divided into three sections:Section 1 provides exercises based on essential grammatical structures.Section 2 practises everyday functions (e.g. making introductions, apologising, expressing needs).Section 3 contains realistic role-plays ... Leer más

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  • Digital Religion: The Basics

    Series series The Basics
    Digital Religion: The Basics explores how digital media and internet platforms are transforming religious practice in a digital age and the impact this has had on religious culture in contemporary society.Through exploring six defining characteristics of how religion is acted out online, including multisite reality, convergence practice, networked community, storied identity, shifting authority, ... Leer más

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  • The Kinderchat Guide to Elementary School Projects

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    The Kinderchat Guide to Elementary School Projects takes the structure, philosophy, and child-centered, playful approach to learning most commonly seen in early childhood and shares how to scale and apply for the wider elementary school community. From one of the founders of the popular online Kinderchat group, this book shows how inviting play into academic learning forms an essential "back and ... Leer más

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  • Alphabetics for Emerging Learners

    Building Strong Reading Foundations in PreK

    Discover how to help PreK students develop pre-reading competencies that build capacity for future reading phonological awareness, print concepts, and alphabetics. Research-based and accessible, this essential guidebook helps readers sidestep common errors and create engaging, child-appropriate curriculum that lays a strong foundation for future reading skills. Filled with effective resources, ... Leer más

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  • Beyond the Code

    A Philosophical Guide to Engineering Ethics

    For over 80 years, the National Society of Professional Engineers (NSPE) has been a leader in the promotion of ethical practice within the field of engineering. One of the Society’s greatest contributions is the formation and adoption of the NSPE Code of Ethics. But the code, with its six "Fundamental Canons," is only truly instructive if engineers can bridge the gap between principles and action. ... Leer más

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