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“harry macdivitt”

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  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

    de Harry Macdivitt, Mike Wilkinson ...
    A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, ... Leer más

    $35.99 USD

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  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    de Entrepreneur Publishing ...
    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Leer más

    Gratis

  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    de Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Leer más

    $22.99 USD

  • When to Use What Research Design

    de W. Paul Vogt, PhD, Dianne C. Gardner, PhD, Lynne M. Haeffele, PhD ...
    Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guidelines are provided for weighing the advantages and disadvantages of various methods, including qualitative, quantitative, and mixed methods designs. The book can be read sequentially or readers can dip into chapters on specific stages of ... Leer más

    $53.99 USD

  • Power Branding

    Leveraging the Success of the World's Best Brands

    de Steve McKee ...
    Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter ... Leer más

    $2.99 USD

  • The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    de Robert J. Hamper ...
    THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... Leer más

    $32.99 USD

  • The One to One Toolkit: Tips and Strategies for Advisers, Coaches and Mentors

    de Julie Cooper ...
    If your job involves helping people move forward in their career, learning or personal development, then you need this book!Part One takes the reader, step by step, through a tried and trusted model for giving advice, including highlighting dangers and difficulties in a "how to" manner.Part Two provides a more in depth model to be used when helping clients who need more support or direction.Part ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Digital Context 2.0

    Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

    de David Norton ...
    We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first multi ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Inclusive Leadership

    A Framework for the Global Era

    de Peter A. Wuffli ...
    Series series Business and Management (R0)
    This insightful management book introduces an inspirational new ethics-oriented approach to business and leadership for current and future leaders. It argues that the challenges of today's global era require a new, more holistic and ethical leadership approach than conventional concepts suggest. A framework for the concept of "inclusive leadership" is developed by linking leadership challenges and ... Leer más

    $58.99 USD

  • Intercultural Readiness

    Four Competences for Working Across Cultures

    de U. Brinkmann, O. van Weerdenburg ...
    Series series Business and Management (R0)
    Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. ... Leer más

    $53.99 USD

  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

    de Shane Atchison, Jason Burby ...
    You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.That's where this groundbreaking marketing ... Leer más

    $27.99 USD

  • Re/Brands Case Study Collection Vol. 1

    de Peter Roper ...
    Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University. ... Leer más

    $2.83 USD