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Görünmeyeni Satmak

de Harry Beckwith ...

Traducido por Ümit Şensoy ...

Gelmiş geçmiş en iyi on pazarlama kitabından biri olarak anılan Görünmeyeni Satmak, hizmet ve ürün pazarlaması arasındaki farkı vurgulayarak hizmet satın almak isteyen müşterinin düşünce tarzını ve hizmet sektörünün işleyişini inceliyor. Ancak, hizmet sektörünü geniş bir çerçevede tanımlayarak, "ürün" gibi görünen, sözgelimi Nike spor ayakkabısının pazarlanmasında bile satışa sürülenin ürünün ... Leer más

$6.99 USD

Gelmiş geçmiş en iyi on pazarlama kitabından biri olarak anılan Görünmeyeni Satmak, hizmet ve ürün pazarlaması arasındaki farkı vurgulayarak hizmet satın almak isteyen müşterinin düşünce tarzını ve hizmet sektörünün işleyişini inceliyor. Ancak, hizmet sektörünü geniş bir çerçevede tanımlayarak, "ürün" gibi görünen, sözgelimi Nike spor ayakkabısının pazarlanmasında bile satışa sürülenin ürünün
... Leer más
The Invisible Promise

A Field Guide to Marketing in an Upside-Down World

de Harry Beckwith ...

Our service economy is dominated by outmoded marketing models from the world of products.The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can’t see, touch, or feel services. Marketing services requires an ... Leer más

$12.99 USD

Disponible también en: Audiolibro

Our service economy is dominated by outmoded marketing models from the world of products.The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can’t see, touch, or feel services. Marketing services requires an
... Leer más

Disponible también en: Audiolibro
Selling the Invisible

A Field Guide to Modern Marketing

de Harry Beckwith ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Leer más

$10.99 USD

Disponible también en: Audiolibro

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Leer más

Disponible también en: Audiolibro
What Clients Love

A Field Guide to Growing Your Business

de Harry Beckwith ...

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, ... Leer más

$8.99 USD

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale,
... Leer más
Audiolibro

Selling the Invisible

A Field Guide to Modern Marketing

de Harry Beckwith ...

Narrado por Jeffrey Jones ...

Abreviado

1 horas 36 minutos

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Leer más

$14.99 USD

Disponible también en: eBook

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Leer más

Disponible también en: eBook
Unthinking

The Surprising Forces Behind What We Buy

de Harry Beckwith ...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy ... Leer más

$9.99 USD

Disponible también en: Audiolibro

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy
... Leer más

Disponible también en: Audiolibro
The Invisible Touch

The Four Keys to Modern Marketing

de Harry Beckwith ...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships. ... Leer más

$9.99 USD

Disponible también en: Audiolibro

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
... Leer más

Disponible también en: Audiolibro
Audiolibro

Unthinking

The Surprising Forces Behind What We Buy

de Harry Beckwith ...

Narrado por L.J. Ganser ...

Completo

6 hora 48 minutos

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy ... Leer más

$24.99 USD

Disponible también en: eBook

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy
... Leer más

Disponible también en: eBook
Audiolibro

The Invisible Touch

The Four Keys to Modern Marketing

de Harry Beckwith ...

Narrado por George K. Wilson ...

Completo

5 hora 39 minutos

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful ... Leer más

$19.99 USD

Disponible también en: eBook

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful
... Leer más

Disponible también en: eBook
Audiolibro

The Invisible Promise

A Field Guide to Marketing in an Upside-Down World

de Harry Beckwith ...

Narrado por Malcolm Hillgartner ...

Completo

7 hora 18 minutos

Only 26 percent of Americans believe that advertisers "practice integrity."It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.Meanwhile, business owners and marketers must sift through the glut of promises that these ... Leer más

$19.99 USD

Disponible también en: eBook

Only 26 percent of Americans believe that advertisers "practice integrity."It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.Meanwhile, business owners and marketers must sift through the glut of promises that these
... Leer más

Disponible también en: eBook
Audiolibro

What Clients Love

A Field Guide to Growing Your Business

de Harry Beckwith ...

Narrado por Harry Beckwith ...

Abreviado

3 hora 29 minutos

An international bestselling business author shares the secrets to making your brand stand out in a crowd and win over the attention and acclaim of consumers.Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients ... Leer más

$18.99 USD

PEDIDO ANTICIPADO

An international bestselling business author shares the secrets to making your brand stand out in a crowd and win over the attention and acclaim of consumers.Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients
... Leer más
You, Inc.

The Art of Selling Yourself

de Harry Beckwith, Christine Clifford Beckwith ...

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness ... Leer más

$11.99 USD

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness
... Leer más

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Görünmeyeni Satmak

The Invisible Promise

Selling the Invisible

What Clients Love

Selling the Invisible

Unthinking

The Invisible Touch

Unthinking

The Invisible Touch

The Invisible Promise

What Clients Love

You, Inc.

eReaders

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