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1 - 12 de 12 resultados para “hans westerbeek”
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  • Building the Athlete Brand

    A Practical Handbook

    de Thomas van Schaik, Hans Westerbeek ...
    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have moved to the centre of the sport business landscape, and this book introduces the skills in branding, marketing communications, and entrepreneurship that athletes and their advisors need to develop in ... Leer más

    $54.99 USD

  • International Sport Business

    Current Issues, Future Directions

    de Hans Westerbeek, Adam Karg ...
    International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.Against a background of globalisation, disruption and social change, the book explores key influences on ... Leer más

    $57.99 USD

  • Strategic Sport Marketing

    de Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine ...
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a ... Leer más

    $68.99 USD

  • Global Sport Business

    Community Impacts of Commercial Sport

    Edición de Hans Westerbeek ...
    Series series Sport in the Global Society – Contemporary Perspectives
    Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value ... Leer más

    $77.99 USD

  • Australian Sport - Better by Design?

    The Evolution of Australian Sport Policy

    de Bob Stewart, Matthew Nicholson, Aaron Smith, Hans Westerbeek ...
    Australians have invested an enormous amount of emotional and physical capital in their sporting systems and structures. While Australian sport has many times been dissected from a historical and cultural perspective, there is little detailed analysis of sport's relationship with government. The book focuses on sport policy, and examines the ways in which government has affected the development of ... Leer más

    $104.99 USD

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  • Sponsorship: For a Return on Investment

    de Guy Masterman ...
    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen ... Leer más

    $265.99 USD

  • Sports Marketing

    A Practical Approach

    de Larry DeGaris ...
    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role ... Leer más

    $98.99 USD

  • Sport Public Relations

    de G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold ...
    Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined ... Leer más

    $70.99 USD

  • Football Club Management

    Insights from the Field

    de Ian Lawrence ...
    Series series Routledge Research in Football
    The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application.The international commercialisation of football has led to a fundamental ... Leer más

    $70.99 USD

  • The Perfect Pass

    What the manager can learn from a football trainer

    de Ed Weenk ...
    In a few words, the objective of the book is to provide some simple and easyto understand reflections that anyone in an organisation can apply in areasonably short timeframe, allowing them quickly to get a good understandingof the _big picture_ of an organisation and the direction it wants to go.Having established this broader vision, we can then evaluate if it's actuallyfit for getting there in ... Leer más

    $8.21 USD

  • Never Lead Alone

    10 Shifts from Leadership to Teamship

    de Keith Ferrazzi ...
    AN INSTANT USA TODAY BESTSELLER • ONE OF FORBES TOP 10 BUSINESS BOOKS OF 2024ELEVATE LEADERSHIP TO TEAMSHIP.In today’s volatile, fast-paced, and decentralized business environment, even the most talented leaders can’t succeed alone—they need to mobilize the full potential of the team.The world’s highest-performing organizations understand they need more than leadership to win—they ... ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Leading Public Sector Innovation (Second Edition)

    Co-creating for a Better Society

    de Christian Bason ...
    The second edition of this significant text has been thoroughly revised to take account of the latest literature, case studies and international developments in the field. Drawing on global research and practical examples, Bason illustrates the key triggers and practices of public sector innovation.Each chapter includes a refined ‘how to do it’ toolkit, and two new chapters have been added, one ... Leer más

    $33.99 USD