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gregory arthur pool

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  • The IDEATE Method

    Identifying High-Potential Entrepreneurial Ideas

    Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide ... Leer más

    $52.99 USD

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  • Effective Time Management In a Day For Dummies

    de Dirk Zeller ...
    Series series In A Day For Dummies
    Get the know-how to manage your time effectively—in a day!Effective Time Management In a Day For Dummies helps you to effectively set up a time management system to regain control of your days and responsibilities. It showcases the importance of maximizing effectiveness and reveals why (and how) time management is the key to organizing hectic lives.Focusing efforts and blocking your ... Leer más

    $3.00 USD

  • Uncommon Service

    How to Win by Putting Customers at the Core of Your Business

    Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Jobs to Be Done

    A Roadmap for Customer-Centered Innovation

    In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Leer más

    $19.99 USD

  • What Great Brands Do

    The Seven Brand-Building Principles that Separate the Best from the Rest

    Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry ... Leer más

    $17.00 USD

  • Brand Relevance

    Making Competitors Irrelevant

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these ... Leer más

    $20.00 USD

  • Strategic Planning

    Fundamentals for Small Business

    de Gary L. May ...
    Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning, ... Leer más

    $6.99 USD

  • Sales Time Management: The Dynamic Manager’s Handbook On How To Increase Sales Productivity

    The Dynamic Manager Handbooks, #13

    de Dave Donelson ...
    Series Libro 13 - The Dynamic Manager Handbooks
    The best and the brightest salespeople don't waste a moment. Even salespeople who lack good presentation skills or some other talent can make up for it by efficiently using their time. And, on the opposite end of the scale, the salesperson who is floundering and failing invariably has problems with time management."Time Management And Sales Priorities" helps the salesperson identify which accounts ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Time Management: 24 Techniques to Make Each Minute Count at Work

    de Marc Mancini ...
    Series series The McGraw-Hill Professional Education Series
    MAXIMIZE YOUR PRODUCTIVITY, ENHANCE YOUR MANAGERIAL SKILLS, AND SHARPEN YOUR EDGE IN BUSINESS!They say time is money. And thanks to Time Management, you can make every moment more valuable, through 24 easily mastered techniques that will instantly increase your workplace efficiency. Through clear, concise directions - all informed by real world examples - you'll learn how to match the right ... Leer más

    $15.99 USD

  • Closing a Sale In a Day For Dummies

    de Tom Hopkins ...
    Series series In A Day For Dummies
    Get the know-how to close a deal and make your quota—in a day!Closing a Sale In A Day For Dummies outlines the anatomy of a sales closing, offers strategies for asking the right questions, and gives you invaluable tips for overcoming tough customers.The anatomy of a closeQuestioning and listening strategiesNo frills closing techniquesOvercoming tough customersThis e-book also links to an online ... Leer más

    $4.00 USD

  • Making Sense of Strategy

    de Tony Manning ...
    Worldwide, business faces daunting challenges. Competition in every industry is increasingly hostile. The operating environment is increasingly complex. And the cost of missteps and lost opportunities is rising. In this new arena, strategic planning is more important than ever and the ability to turn plans into action - fast - is critical to success. Yet most management tools were designed for a ... Leer más

    $5.99 USD