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  • Managing Global Sport Events

    Logistics and Coordination

    Series series Sports Management
    Logistics are a critical element in the planning and realization of any large-scale event. Managing Global Sport Events: Logistics and Coordination provides a critical look behind the scenes of these large-scale sport events by combining the previously separate but inextricably bound areas of sport, logistics and coordination management.The coordination and logistics activities behind global ... Leer más

    $51.99 USD

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  • This is Service Design Thinking

    Basics-Tools-Cases

    Edición de Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

    $28.99 USD

  • Exploring Public Relations and Management Communication

    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

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  • Marketing Communications

    Touchpoints, Sharing And Disruption

    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Leer más

    $41.99 USD

  • Virtual Teamwork

    Mastering the Art and Practice of Online Learning and Corporate Collaboration

    de Jerry Hultin ...
    "This book, by Robert Ubell and his excellent team of collaborators, adds an important dimension to effective teaching and learning in online environments. It addresses how interaction and collaboration online can be effectively harnessed in virtual teams. It is an important contribution to the larger field of Internet-based education."—Frank Mayadas, Alfred P. Sloan FoundationHow to create and ... Leer más

    $58.00 USD

  • Facilitating Collective and Social Learning

    Facilitating Collective and Social Learning is the essential text for any students studying Learning & Development (L&D) as part of undergraduate or postgraduate courses, and is the supporting text for the CIPD level 5 Unit 5CSL. It will develop your understanding of collective and social learning within the workplace by identifying and exploring what we mean by the terms 'collective' and 'social' ... Leer más

    $18.99 USD

  • Olympic Marketing

    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The ... Leer más

    $68.99 USD

  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Leer más

    Gratis

  • Human Resource Management for the Event Industry

    Series series Events Management
    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from ... Leer más

    $91.99 USD

  • Sport Public Relations and Communication

    Series series Routledge Sports Marketing Series
    An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully ... Leer más

    $80.99 USD

  • The Digital World of Sport

    The Impact of Emerging Media on Sports News, Information and Journalism

    de Sam Duncan ...
    This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online.But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, ... Leer más

    $28.99 USD o gratis con Kobo Plus

  • Sport Public Relations

    Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined ... Leer más

    $70.99 USD