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“grant w hicks”

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  • Guerrilla Marketing for Financial Advisors

    Innovating Financial Professionals Through Practice Management

    de Jay Conrad Levinson, Grant W. Hicks ...
    This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors.Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their ... Leer más

    $11.59 USD o gratis con Kobo Plus

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  • Marketing for Beginners

    de Bittu Kumar ...
    The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 - 2005), a famous American writer and management consultant.The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, ... Leer más

    $5.99 USD

  • MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME

    de SOMAN DILIP & N-MARANDI SARA ...
    How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start what tools do you use what ... Leer más

    $24.99 USD

  • The Chinese Way in Business

    The Secrets of Successful Business Dealings in China

    de Boye Lafayette De Mente ...
    This book is a comprehensive, expert guide to doing business in ChinaWestern technology, management expertise and capital have fueled an incredible expansion of China's economy. Trade with China is at an all-time high, and so are the numbers of Westerners traveling to China for business. Business from China has also picked up as Chinese firms look to expand abroad. Understanding the ins and outs ... Leer más

    $9.99 USD

  • Pricing Services and Revenue Management

    de Jochen Wirtz ...
    Series Libro 4 - Winning in Service Markets Series
    Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that ... Leer más

    $4.99 USD

  • The Perfect SalesForce

    The 6 Best Practices of the World's Best Sales Teams

    de Derek Gatehouse ...
    How any company can build an incredibly effective salesforce by learning from the best in the worldDespite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there’s never been a proven formula for building a salesforce of top performers. Finding such a “holy grail” of sales has been Derek Gatehouse’s obsession for decades.To identify ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • International Marketing

    de Stanley Paliwoda, Michael Thomas ...
    The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and ... Leer más

    $84.99 USD

  • World Business

    An e-Book Special Report

    de The Staff of the Wall Street Journal ...
    Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal.Here, in World Business, is the very best of the best Special Reports: Stories of. countries trying to lure foreign businesses, of businesses trying to lure foreign workers, of workers ... Leer más

    $8.99 USD

  • Strategic Performance Management

    de Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Leer más

    $100.99 USD

  • Service Marketing Communications

    de Jochen Wirtz ...
    Series Libro 5 - Winning in Service Markets Series
    Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and ... Leer más

    $4.99 USD

  • Designing Customer Service Processes

    de Jochen Wirtz ...
    Series Libro 6 - Winning in Service Markets Series
    From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This ... Leer más

    $4.99 USD

  • Worldwide Casebook In Marketing Management

    de Luiz Moutinho ...
    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations ... Leer más

    $97.99 USD