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1 - 12 de 12 resultados para “gordon bowen”
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  • Eco Illusions

    Unmasking Greenwashing in the Shared Economy

    Edición de Pawan Kumar, Sumesh S. Dadwal, Pooja Khanna, Rajesh Verma, Gordon Bowen ...
    Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally ... Leer más

    $94.99 USD

  • Symbiotic Intelligence

    Advancing Forecasting Through Human-AI Collaboration

    Edición de Hamid Jahankhani, Gordon Bowen, Nitsa J. Herzog, David J. Herzog ...
    AI is a major driver of change in business and economic ecosystems and touches many computer science disciplines, from cybersecurity to computing networks. AI Demand is a growing area of interest and excitement that refines predictions and forecasting. The book incorporates areas associated with AI Demand, including forecasting models, productivity, decision-making that is inclusive of ... Leer más

    $77.99 USD

  • Technology and Talent Strategies for Sustainable Smart Cities

    Digital Futures

    Edición de Hamid Jahankhani, Gordon Bowen, Imad Yasir Nawaz, Sumesh S. Dadwal ...
    Governments, communities, and developers are considering the use of ICT, renewable energies, and a host of other technologies to build smart cities that meet the economic, social, environmental, and cultural needs of the present as well as the future. However, are our cities ready for this technological shift? Can we put expansion behind us and focus on sustainability and re-generatability? Are ... Leer más

    $94.99 USD

  • Cybersecurity and Artificial Intelligence

    Transformational Strategies and Disruptive Innovation

    Edición de Hamid Jahankhani, Gordon Bowen, Mhd Saeed Sharif, Osama Hussien ...
    Series series Computer Science (R0)
    This book discusses a range of topics that are essential to understanding cyber security, including legal implications and technical aspects, cyber detection, and minimising the threats so that governments and organisations can function without noticeable degradation of service. Unlike other technological threats, cyber security threats have the potential to destroy governments and undermine ... Leer más

    $197.99 USD

  • Strategy, Leadership, and AI in the Cyber Ecosystem

    The Role of Digital Societies in Information Governance and Decision Making

    Edición de Hamid Jahankhani, Liam M. O'Dell, Gordon Bowen, Daniel Hagan, Arshad Jamal ...
    Strategy, Leadership and AI in the Cyber Ecosystem investigates the restructuring of the way cybersecurity and business leaders engage with the emerging digital revolution towards the development of strategic management, with the aid of AI, and in the context of growing cyber-physical interactions (human/machine co-working relationships). The book explores all aspects of strategic leadership ... Leer más

    $134.99 USD

  • Competitive Social Media Marketing Strategies

    Edición de Wilson Ozuem, Gordon Bowen ...
    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges ... Leer más

    $166.49 USD

    PEDIDO ANTICIPADO

  • Leveraging Computer-Mediated Marketing Environments

    Edición de Gordon Bowen, Wilson Ozuem ...
    Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful ... Leer más

    $175.49 USD

  • Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

    Edición de Gordon Bowen, Wilson Ozuem ...
    For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together ... Leer más

    $166.49 USD

    PEDIDO ANTICIPADO

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  • Next-Generation Cybersecurity

    AI, ML, and Blockchain

    Edición de Keshav Kaushik, Ishu Sharma ...
    Series series Physics and Astronomy (R0)
    This book highlights a comprehensive overview of the recent advancements and challenges in the field of cybersecurity with a focus on the integration of artificial intelligence (AI), machine learning (ML), and blockchain technologies. The book targets both researchers and practitioners working in the field of cybersecurity and aims to fill the gap in the current literature by providing a ... Leer más

    $116.99 USD

  • Management Innovations for Intelligent Supply Chains

    Edición de John Wang ...
    The effective use of business intelligence, communication, and productivity applications for supply chain management are essential for the achievement and analysis of information sharing. Management Innovations for Intelligent Supply Chains provides comprehensive coverage in the latest research and developments of supply chain management. This reference collection provides research, methodologies, ... Leer más

    $157.49 USD

    PEDIDO ANTICIPADO

  • Roadmap to Successful Digital Health Ecosystems

    A Global Perspective

    Edición de Heather Grain, Evelyn J.S. Hovenga AM ...
    Roadmap to Successful Digital Health Ecosystems: A Global Perspective presents evidence-based solutions found on adopting open platforms, standard information models, technology neutral data repositories, and computable clinical data and knowledge (ontologies, terminologies, content models, process models, and guidelines), resulting in improved patient, organizational, and global health outcomes. ... Leer más

    $134.99 USD

  • AI-Driven Intrusion Detection and Prevention for Business Cybersecurity

    Edición de Yasir Abdelgadir Mohamed, Akbar Khanan, Aisha Hassan Abdalla Hashim ...
    In today’s rapidly evolving digital landscape, businesses face an increasing number of cyber threats that can compromise sensitive data and inflict significant financial damage. Traditional security measures often struggle to keep pace with these emerging risks, making it essential to adopt more intelligent, adaptive solutions. AI-driven intrusion detection and prevention systems represent a ... Leer más

    $202.49 USD