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  • Media Management

    A Casebook Approach

    Series series Routledge Communication Series
    Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, ... Leer más

    $120.99 USD

  • Reshaping the News

    Community, Engagement, and Editors

    de George Sylvie ...
    Reshaping the News: Community, Engagement, and Editors is the culmination of a six-year search for an economic resolution to the digital business conundrum facing the newspaper industry. Today’s media tend to generate journalism with a low immediate newsroom impact, allowing journalists to continue reporting without considering the audience’s increasingly dominant role in a story’s longevity. This ... Leer más

    $53.99 USD

  • Time, Change, and the American Newspaper

    Series series Routledge Communication Series
    Time, Change, and the American Newspaper focuses on newspapers as organizations, examining the role of change in the newspaper industry and providing a model from which to view and respond to change. Authors George Sylvie and Patricia D. Witherspoon discuss environmental and organizational influences on contemporary newspapers, and they analyze newspapers within the larger context of all ... Leer más

    $42.99 USD

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  • Good Is Not Enough

    And Other Unwritten Rules for Minority Professionals

    A no-nonsense guide for minorities in business who want to make it to senior managementIn recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them ... Leer más

    $4.99 USD

  • An Intelligent Career

    Taking Ownership of Your Work and Your Life

    Written by three career experts, An Intelligent Career is a playbook for the modern knowledge worker, providing a complete guide that will allow workers to take a composite, dynamic view of a life's work in the 21st century. "Knowledge work" is fundamental in today's economy. It is the basis for long-term success in the global economy and it drives the collective brainpower through which goods and ... Leer más

    $15.19 USD

  • Diversity & Inclusion: The Big Six Formula for Success

    de D.A. Abrams ...
    The case that I make for diversity and inclusion is not just sociological or democratic: it is a business strategy. That is the focus of this book. I developed this framework for corporations and associations. It will show you how to increase your revenues directly, through understanding the pathways that I provide, and by implementing the Big Six Action Plan that I outline, so that you can take a ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audience Evolution

    New Technologies and the Transformation of Media Audiences

    Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media ... Leer más

    $31.99 USD

  • Journalism’s Lost Generation

    The Un-doing of U.S. Newspaper Newsrooms

    Journalism’s Lost Generation discusses how the changes in the industry not only indicate a newspaper crisis, but also a crisis of local communities, a loss of professional skills, and a void in institutional and community knowledge emanating from newsrooms. Reinardy’s thorough and opinionated take on the transition seen in newspaper newsrooms is coupled with an examination of the journalism ... Leer más

    $34.99 USD

  • Making Media Content

    The Influence of Constituency Groups on Mass Media

    Series series Routledge Communication Series
    Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work ... Leer más

    $73.99 USD

  • Corporate Social Responsibility, Sustainability, and Ethical Public Relations

    Strengthening Synergies with Human Resources

    Edición de Donnalyn Pompper ...
    Series series The Changing Context of Managing People
    Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work.However one major stumbling block is ... Leer más

    $95.99 USD

  • Best Practices in Planning Strategically for Online Educational Programs

    Series series Best Practices in Online Teaching and Learning
    Best Practices in Planning Strategically for Online Educational Programs is a step-by-step guide to developing strategic plans for creating and implementing online educational programs within higher education institutions. From conception to execution and assessment, the successful management of purposeful online educational programs in colleges and universities carries increasing importance and a ... Leer más

    $49.99 USD

  • Work Won't Love You Back

    How Devotion to Our Jobs Keeps Us Exploited, Exhausted, and Alone

    de Sarah Jaffe ...
    **An examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives.“An indispensable guide to the broader dynamics of work in the contemporary moment.” —Nation**You’re told that if you “do what you love, you’ll never work a day in your life.”In Work Won’t Love You Back, Sarah Jaffe, a ... Leer más

    Antes $15.99 USD Ahora $1.99 USD