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Monetizing Innovation

How Smart Companies Design the Product Around the Price

de Madhavan Ramanujam, Georg Tacke ...

Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: ... Leer más

$19.00 USD

Disponible también en: Audiolibro

Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them:
... Leer más

Disponible también en: Audiolibro
Monetizzare l’innovazione

Come progettare il prodotto attorno al prezzo

de Madhavan Ramanujam, Georg Tacke ...

In un mondo che corre sempre più veloce, l’innovazione non è più una questione di priorità o di investimenti, ma di sopravvivenza. Eppure il tasso di insuccesso delle innovazioni è spaventosamente alto: quasi tre nuovi prodotti o servizi su quattro non raggiungono gli obiettivi di ricavo e di profitto; molti sono veri flop e qualcuno porta addirittura l’azienda al fallimento. Ma deve essere per ... Leer más

$15.99 USD

In un mondo che corre sempre più veloce, l’innovazione non è più una questione di priorità o di investimenti, ma di sopravvivenza. Eppure il tasso di insuccesso delle innovazioni è spaventosamente alto: quasi tre nuovi prodotti o servizi su quattro non raggiungono gli obiettivi di ricavo e di profitto; molti sono veri flop e qualcuno porta addirittura l’azienda al fallimento. Ma deve essere per
... Leer más
Audiolibro

Monetizing Innovation

How Smart Companies Design the Product Around the Price

de Madhavan Ramanujam, Georg Tacke ...

Narrado por Darren Stephens ...

Completo

7 hora 28 minutos

Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing ... Leer más

$19.99 USD

Disponible también en: eBook

Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing
... Leer más

Disponible también en: eBook

Audiolibro

Scaling Innovation

How Smart Companies Architect Profitable Growth

de Madhavan Ramanujam, Eddie Hartman ...

Narrado por Tim Fannon ...

Completo

9 hora 37 minutos

You've built a great product―now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast―and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others ... Leer más

$20.99 USD o gratis con Kobo Plus

Disponible también en: eBook

You've built a great product―now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast―and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others
... Leer más

Disponible también en: eBook
Audiolibro

Confessions of the Pricing Man

How Price Affects Everything

de Hermann Simon ...

Narrado por Richard Elwood ...

Completo

10 hora 21 minutos

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of ... Leer más

$25.99 USD

Disponible también en: eBook

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of
... Leer más

Disponible también en: eBook
Audiolibro

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

de April Dunford ...

Narrado por April Dunford ...

Completo

3 hora 31 minutos

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

$7.99 USD

Disponible también en: eBook

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Leer más

Disponible también en: eBook
Continuous Discovery Habits

Discover Products that Create Customer Value and Business Value

de Teresa Torres ...

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... Leer más

$9.99 USD

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that
... Leer más
Empowered

Ordinary People, Extraordinary Products

de Marty Cagan ...

Series series Silicon Valley Product Group
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... Leer más

$19.00 USD

Disponible también en: Audiolibro

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people
... Leer más

Disponible también en: Audiolibro
Inspired

How to Create Tech Products Customers Love

de Marty Cagan ...

Series series Silicon Valley Product Group
Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Leer más

$19.00 USD

Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management
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Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

de Annie Duke ...

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Leer más

$9.99 USD

Disponible también en: Audiolibro

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,...
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Disponible también en: Audiolibro
Radical Candor: Fully Revised & Updated Edition

Be a Kick-Ass Boss Without Losing Your Humanity

de Kim Scott ...

* New York Times and Wall Street Journal bestseller multiple years running* Translated into 20 languages, with more than half a million copies sold worldwide* A Hudson and Indigo Best Book of the Year* Recommended by Shona Brown, Rachel Hollis, Jeff Kinney, Daniel Pink, Sheryl Sandberg, and Gretchen RubinRadical Candor has been embraced around the world by leaders of every stripe a... ... Leer más

$16.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

* New York Times and Wall Street Journal bestseller multiple years running* Translated into 20 languages, with more than half a million copies sold worldwide* A Hudson and Indigo Best Book of the Year* Recommended by Shona Brown, Rachel Hollis, Jeff Kinney, Daniel Pink, Sheryl Sandberg, and Gretchen RubinRadical Candor has been embraced around the world by leaders of every stripe a...
... Leer más

Disponible también en: Audiolibro
The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

de Ben Horowitz ...

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Leer más

$15.99 USD

Disponible también en: Audiolibro

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very
... Leer más

Disponible también en: Audiolibro

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Monetizing Innovation

Monetizzare l’innovazione

Monetizing Innovation

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Scaling Innovation

Confessions of the Pricing Man

Obviously Awesome

Continuous Discovery Habits

Empowered

Inspired

Thinking in Bets

Radical Candor: Fully Revised & Updated Edition

The Hard Thing About Hard Things

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