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1 - 12 de 12 resultados para “gashaw abeza”
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  • Sport Branding

    Theory and Practice

    Edición de Jessica R. Braunstein-Minkove, Gashaw Abeza ...
    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field.By exploring the foundations of sport branding, this book provides a strong theoretical base alongside practical examples and ... Leer más

    $64.99 USD

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  • Research Handbook on Sports Management and Marketing

    Edición de Norm O’Reilly, Gashaw Abeza ...
    This highly-informative Research Handbook presents a comprehensive, practical guide on how academic enquiry in sport management and marketing is conducted and applied. Each chapter includes a particular method or approach to responding to a research question with a complementary illustration of how to use that method. It focuses on expanding the toolkit of sport management researchers and ... Leer más

    $58.49 USD

  • Technology, Sport and Recreation

    Edición de Jacob Bustad, Gashaw Abeza ...
    This book critically examines the transformative intersection of technology with sport and recreation, revealing how technological innovations reshape performance, participation, community engagement, and sustainability.Drawing from empirical research, diverse case studies, and industry insights, the book explores technologies such as wearable fitness devices, artificial intelligence (AI), ... Leer más

    $60.99 USD

  • Sport and Social Media in Business and Society

    de Gashaw Abeza, Ryan King-White ...
    Series series Routledge Focus on Sport, Culture and Society
    This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context ... Leer más

    $31.99 USD

  • Canadian Sport Marketing

    de Norm O'Reilly, Benoit Seguin, Gashaw Abeza, Michael L. Naraine ...
    The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of ... Leer más

    $67.49 USD

  • Sport Sponsorship Insights

    de Norm O’Reilly, Gashaw Abeza, Mark Harrison ...
    Series series Sport Business Insights
    Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.Covering sport at all levels, from professional ... Leer más

    $30.99 USD

  • Social Media in Sport

    Evidence-Based Perspectives

    Edición de Gashaw Abeza, Jimmy Sanderson ...
    Series series Routledge Research in Sport Business and Management
    This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work ... Leer más

    Antes $61.99 USD Ahora $54.99 USD

  • Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

    de David J. Finch, Norm O'Reilly, Gashaw Abeza, Brad Clark, David Legg ...
    The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities ... Leer más

    $157.49 USD

  • Social Media In Sport: Theory And Practice

    de Gashaw Abeza, Norman O'reilly, Jimmy Sanderson, Evan Frederick ...
    Series Libro 2 - Emerging Issues And Trends In Sport Business
    This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies. ... Leer más

    $52.19 USD

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  • Sport Public Relations

    de G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold ...
    Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined ... Leer más

    $70.19 USD

  • Sport Marketing

    de Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...
    Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Leer más

    $100.99 USD

  • The Set Point

    Securing the future of volleyball

    de Ary Graça, Maureen Flores ...
    "This book examines the trail blazed by the FIVB that culminated in the partnership with CVC Capital Partners. The authors explain each step of the way from the moment the FIVB's President acknowledged the lack of financial sustainability to secure the future of volleyball and his courageous decision to develop a new event based on cutting-edge technology, which led to financial innovation. The ... Leer más

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