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1 - 12 de 12 resultados para “gabriele siegert”
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  • Werbung in der Medien- und Informationsgesellschaft

    Eine kommunikationswissenschaftliche Einführung

    de Gabriele Siegert, Dieter Brecheis, Renate Fischer ...
    Series series Social Science and Law (German Language)
    Als grundlegende Einführung zeigt dieses Buch Werbung auf ihrem aktuellen Entwicklungsstand aus publizistik- und kommunikationswissenschaftlicher Sicht. Dabei erfordert „Werbung in der Medien- und Informationsgesellschaft“ als hochdynamisches Erkenntnisobjekt stete Anpassungen, manchmal aber auch disruptive Erneuerung in der Beschreibung. Die vorliegende vierte Auflage wurde daher in Aufbau und ... Leer más

    $29.69 USD

  • Handbook of Media Branding

    Edición de Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots ...
    Series series Business and Management (R0)
    This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other ... Leer más

    $143.09 USD

  • Einführung in die Publizistikwissenschaft

    Edición de Prof. Dr. Otfried Jarren, Prof. Dr. Gabriele Siegert, Prof.Dr. Heinz Bonfadelli ...
    Mit diesem Lehrbuch wird eine systematische Einführung in das Fach Publizistikwissenschaft geboten. In den Beiträgen vermitteln die Autoren Basiskenntnisse zu allen relevanten Kernthemen und analysieren die jüngsten Entwicklungen in den Bereichen Medien, Öffentlichkeit und Informationsgesellschaft. Einige Kapitel sind den Grundlagen, Theorien und Modellen der Publizistik gewidmet, andere der ... Leer más

    $25.46 USD

  • Medienökonomie

    Eine Einführung mit Leitfragen

    de M. Bjørn von Rimscha, Gianna Ehrlich, Gabriele Siegert ...
    Series series Social Sciences, Humanities and Law (excluding publishing partner content) (German language)
    Anhand von 13 Leitfragen führt dieses Open-Access-Lehrbuch in die Medienökonomie ein und stellt wesentliche Konzepte und Perspektiven vor. In den Antworten werden die in den Fragen aufgeworfenen Phänomene und Problemstellungen kontextualisiert und die jeweils involvierten Akteure, Theorien und Erklärungen vorgestellt. Die Orientierung an Problemfeldern und Beispielen erleichtert den Zugang zu den ... Leer más

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  • Memoir of an Independent Woman

    An Unconventional Life Well Lived

    de Tania Grossinger ...
    When you reach the age where there is more to look back at than forward to, what do you regret, if anything? One woman’s brave memoir about a life well lived.It takes a certain kind of woman to have the courage t ... Leer más

    $15.99 USD

  • William Randolph Hearst: Media Myth and Mystique

    de Daniel Alef ...
    William Randolph Hearst was a man of mythical proportions and staggering contradictions. And he was a fascinating character so much so that he appears in various fictional works from John Steinbeck's "Grapes of Wrath" and F. Scott Fitzgerald's "The Last Tycoon" to Orson Welles' "Citizen Kane" as if his life was not sufficiently bizarre in its own right. At its peak Hearst's media empire included ... Leer más

    $2.99 USD

  • The Network

    The Battle for the Airwaves and the Birth of the Communications Age

    de Scott Woolley ...
    The astonishing story of America's airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air.This is the origin story of the airwaves—the foundational technology of the communications age—as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor ... Leer más

    $12.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Brass Check

    A Study of American Journalism

    de Upton Sinclair ...
    A muckraking exposé of corruption in American journalism from the Pulitzer Prize–winning author of The JungleUpton Sinclair dedicated his life to documenting the destructive force of unbridled capitalism. In this influential study, he takes on the effect of money and power on mass media, arguing that the newspapers, magazines, and wire services of the Progressive era formed "a class institution ... Leer más

    $6.29 USD o gratis con Kobo Plus

  • DIY Music Licensing

    de Gilli Moon ...
    Get your songs in Film, Television, Advertising, Games and New Media. ... Leer más

    $5.00 USD o gratis con Kobo Plus

  • Hullawrerr China!

    The Best of Francie and Josie

    de Rikki Fulton, Stan Mars ...
    The best of Francie & Josie from their many appearances on stage and TV, adapted specially for this definitive collection Francie & Josie first appeared in public in 1958 as a sketch in the Five Past Eight Show at the Alhambra Theatre in Glasgow. They were a riotous success. Originally brought to life by Stanley Baxter, it was the partnership of Rikki Fulton and Jack Milroy which brought Francie & ... Leer más

    $7.19 USD

  • Media Moguls

    de Michael Palmer, Jeremy Tunstall ...
    Series series Communication and Society
    The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style. ... Leer más

    $57.99 USD

  • Working In The Music Industry

    de Anna Britten ...
    The music industry is one of the most exciting, glamorous and fun places you could ever work in. It's also a fiercely competitive world, both for jobseekers and those already on the inside. But opportunities arise constantly, and are within the grasp of almost anyone with a true passion for music and a hard-working attitude. This book aims to help you take your first step into what will hopefully ... Leer más

    $3.99 USD