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  • Why CRM Doesn't Work

    How to Win by Letting Customers Manange the Relationship

    Series Libro 38 - Bloomberg
    CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want?In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell ... Leer más

    $19.99 USD

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  • Lessons from the Mouse

    A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life

    de Dennis Snow ...
    What can you learn from a mouse? When that mouse has been delighting and entertaining hundreds of millions of people for decades - it turns out there is plenty to learn. Dennis Snow's Lessons From the Mouse provides ten no-nonsense, practical principles that anyone, anywhere can apply. He entertains while he educates with chapters like 'What Time is the 3:00 Parade?' Is Not a Stupid Question.The ... Leer más

    $15.95 USD o gratis con Kobo Plus

  • "I Love You More Than My Dog"

    Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

    de Jeanne Bliss ...
    Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your ... Leer más

    Antes $9.99 USD Ahora $4.99 USD

  • Unleashing Excellence

    The Complete Guide to Ultimate Customer Service

    A step-by-step guide to designing and implementing an amazing customer service cultureIn today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. ... Leer más

    $17.00 USD

  • Self Defence: The Simple Truth

    de David Edwards ...
    This books helps to give readers the tools needed to deal with conflict. It simplifies the law on self defence, gives advice on martial arts and the verbal intervention tools to help with any conflict situation. It looks at the psychology of an attacker, the most common attacks and different pre-emptive strikes and their medical implications. ... Leer más

    $3.49 USD o gratis con Kobo Plus

  • The Everything Guide to Customer Engagement

    Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

    de Linda Pophal ...
    Expert advice and strategies for winning--and keeping--customers!Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. ... Leer más

    $2.99 USD

  • The Relationship Revolution

    Closing the Customer Promise Gap

    de Larry Hochman ...
    YOUR CUSTOMERS ARE ANGRY. VERY ANGRY!The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply cynical. Trust in business is at an all-time low.This defining moment calls for nothing less than a 'Relationship Revolution'. The businesses that will prevail will be the ones who understand that ... Leer más

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  • An Epidemic of Empathy in Healthcare: How to Deliver Compassionate, Connected Patient Care That Creates a Competitive Advantage

    The best strategies in healthcare begin with empathyRevolutionary advances in medical knowledge have caused doctors to become so focused on their narrow fields of expertise that they often overlook the simplest fact of all: their patients are suffering. This suffering goes beyond physical pain. It includes the fear, uncertainty, anxiety, confusion, mistrust, and waiting that so often characterize ... Leer más

    $24.99 USD

  • A Quick Guide to Better Telephone Skills

    This book is your quick guide to telephone skills. In five short lessons, you'll have the skills you need to be the best ambassador you can be for your own company or for your employer's through your ability to communicate over the phone.The five quick steps in this book will help you refine your telephone skills to your benefit and to your company's. This book is short because you are also busy. ... Leer más

    $1.47 USD o gratis con Kobo Plus

  • Marketing to the Ageing Consumer

    The Secrets to Building an Age-Friendly Business

    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Leer más

    $49.99 USD

  • The Lemonade Stand

    de Mike Wallick ...
    Running a business has never been so... sticky.In this hilarious, bite-sized business fable, a young entrepreneur sets out to conquer the world one cup at a time — starting with a folding table, a pitcher of lemonade, and absolutely no idea what he's doing.From pricing disasters and family labor strikes to questionable branding and a sugar shortage, The Lemonade Stand takes readers on a journey ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Sprinkles

    Creating Awesome Experiences Through Innovative Service

    de Chip R. Bell ...
    What makes a great cookie or cupcake special? Sprinkles!! Elevate your service from value-added to value-unique with Sprinkles, by bestselling author Chip R. Bell. This amazing little book is full of compelling stories, breathtaking insights, and super-cool techniques that will provide you with the perfect recipe for how to attract and retain the loyalty of today’s picky, fickle, and vocal ... Leer más

    $7.99 USD o gratis con Kobo Plus