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1 - 12 de 12 resultados para “feifei yang”
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  • AI and Consumer Interaction in Business

    From Recommendation to Emotional Connection

    de Feifei Yang ...
    Series series Business and Management (R0)
    This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions—whether through chatbots or social media. Key business ... Leer más

    $152.99 USD

  • Managing Multiple Organizational Goals in Turbulent Environments

    Organizational Control, Goal Polychronicity and Performance Impact

    de Feifei Yang, Mirjam Goudsmit, George Shinkle ...
    Series series Business and Management (R0)
    This book examines the management of multiple goals in organizations especially in today's increasingly turbulent business environment. In this book, authors develop a novel concept of goal polychronicity, wherein organizations may attend to multiple goals simultaneously, rather than mono-chronically through sequential attention. This book further investigates the impact of internal organizational ... Leer más

    $89.99 USD

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  • Teaching Students to Use AI Ethically & Responsibly

    Exploring AI With Intentionality, Curiosity, and Care

    de Salman Khan, Douglas Fisher, Nancy Frey, James Marshall, Meghan Hargrave ...
    Artificial intelligence is no longer a distant concept in education. It′s a present-day force reshaping how students learn, and teachers teach. But in the rapidly evolving world of AI, educators need more than just quick fixes or flashy tools. With the guidance of expert educators Salman Khan, Douglas Fisher, Nancy Frey, James Marshall, and Meghan Hargrave, Teaching Students to Use AI Ethically & ... Leer más

    $33.99 USD

  • Scenario Planning in Organizations

    How to Create, Use, and Assess Scenarios

    de Thomas J. Chermack ...
    Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario ... Leer más

    $28.99 USD

  • Artificial Intelligence in Our Language Learning Classrooms

    Generative AI and Foreign Language Education, #1

    de Louise Ohashi, Mary Hillis, Robert Dykes ...
    Series Libro 1 - Generative AI and Foreign Language Education
    Generative artificial intelligence (GenAI) is transforming education, and language classrooms are no exception. This groundbreaking volume brings together international scholars and practitioners to examine how AI is reshaping the teaching and learning of additional languages. Edited by Louise Ohashi, Mary Hillis, and Robert Dykes, Artificial Intelligence in Our Language Learning Classrooms offers ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Management of Small and Medium Enterprises

    Edición de Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Leer más

    $70.99 USD

  • Irreplaceable

    How AI Changes Everything (and Nothing) in Teaching and Learning

    de Maya Bialik, Peter Nilsson ...
    Artificial intelligence (AI) is changing education, but what works in teaching and learning remains irreplaceable. Authors Maya Bialik and Peter Nilsson move beyond the fear and hype to provide a balanced guide for a new era. With practical examples, they show how to leverage AI as an indispensable tool for research, lesson planning, and feedback to enhance learning and foster creativity.K–12 ... Leer más

    $32.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    de Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Leer más

    $280.99 USD

  • Teaching and Learning in the Age of Generative AI

    Evidence-Based Approaches to Pedagogy, Ethics, and Beyond

    Edición de Joseph Rene Corbeil, Maria Elena Corbeil ...
    Winner of the 2025 Systems Thinking & Change Division Outstanding Book Award from the Association for Educational Communications and Technology!Teaching and Learning in the Age of Generative AI explores how educators can effectively harness the potential of artificial intelligence technologies while skillfully navigating its pedagogical, technical, ethical, institutional, and societal implications ... Leer más

    $64.99 USD

  • Handbook of Organizational Learning and Knowledge Management

    Edición de Mark Easterby-Smith, Marjorie A. Lyles ...
    The fully revised and updated version of this successful Handbook is welcomed by management scholars world-wide. By bringing together the latest approaches from the leading experts in organizational learning & knowledge management the volume provides a unique and valuable overview of current thinking about how organizations accumulate 'knowledge' and learn from experience.Key areas of update in ... Leer más

    $59.00 USD

  • AI-Integrated Foundational Cognitive Science

    de Jihad Saffouri ...
    AI-Integrated Foundational Cognitive Science by Jihad Saffouri is a pioneering work that explores the uncharted integration of artificial intelligence with foundational cognitive science. Bridging psychology, neuroscience, philosophy, and machine learning, the book offers a comprehensive rethinking of how we understand cognition, learning, and conceptual change in both humans and machines. It ... Leer más

    $8.00 USD o gratis con Kobo Plus

  • Workplace Research

    Conducting small-scale research in organizations

    de Zina O′Leary, Jennifer S. Hunt ...
    Undertaking small-scale applied workplace-based research presents a unique set of challenges including how to conduct good research in time pressured situations and how to thrive in unfamiliar work environments. This book will help you to meet these challenges by setting out a step-by-step guide to planning, conducting and delivering top quality small-scale work-based research projects.In addition ... Leer más

    $67.99 USD