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“fabian bosser”

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  • Digital Content Marketing

    Creating Value in Practice

    de Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser ...
    Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional ... Leer más

    $59.99 USD

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  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    de Richard Millington ...
    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Effective Change Manager: The Change Management Body of Knowledge

    de The Change Management Institute ...
    'The Effective Change Manager' is designed for change management practitioners, employers, authors, academics and anyone with an interest in the evolving professional discipline of change management. The first edition, 'The Change Management Body of Knowledge (CMBoK(c))', drew on the experience of more than six hundred change management professionals in thirty countries. This second edition has ... Leer más

    $33.99 USD

  • Essential Tools for Organisational Performance

    Tools, Models and Approaches for Managers and Consultants

    de Simon Burtonshaw-Gunn, Malik Salameh ...
    This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... Leer más

    $30.00 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    de Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Leer más

    $41.99 USD

  • Organization Design

    The Practitioner’s Guide

    de Naomi Stanford ...
    Organization Design looks at how to (re)design an organizational system in order to increase productivity, performance and value, and provides the knowledge and methodology to design an adaptive, agile organization capable of handling the kind of continuous organizational change that all businesses face. The book clarifies why and how organizations need to be in a state of readiness to design or ... Leer más

    $84.99 USD

  • Hold Successful Meetings

    de Caterina Kostoula ...
    Series series Penguin Business Experts Series
    Meetings allow us to bring people together to inspire each other, solve problems and make a difference.Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will:- Equip you to hold fewer, ... Leer más

    $11.39 USD

  • Organizational Development and Strategic Change

    de Sahab Sabri, Saeed Sabri-Matanagh ...
    Bridging the divide between theory and practice, “Organizational Development and Strategic Change” explores organizational learning, behavior, development, and technology. Covering incremental and rapid change, leadership roles, and management techniques, the book provides in-depth insight on learning and change. This book provides consultants, change agents, and strategists with analytical tools ... Leer más

    $7.15 USD

  • Facilitating Collective and Social Learning

    de Clair Doloriert, William Boulton, Sally Anne Sambrook ...
    Facilitating Collective and Social Learning is the essential text for any students studying Learning & Development (L&D) as part of undergraduate or postgraduate courses, and is the supporting text for the CIPD level 5 Unit 5CSL. It will develop your understanding of collective and social learning within the workplace by identifying and exploring what we mean by the terms 'collective' and 'social' ... Leer más

    $18.99 USD

  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement

    de Julie Atherton ...
    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to ... Leer más

    $32.99 USD

  • e-HRM

    Digital Approaches, Directions & Applications

    Edición de Mohan Thite ...
    As with other parts of business, technology is having a profound effect on the world of work and management of human resources. Technology is a key enabler for faster, cheaper and better delivery of HR services and in some cases can have a transformational as well as unintended negative effect.Designed for the digital era, e-HRM is one of the first textbooks on these developments. It incorporates ... Leer más

    $73.99 USD

  • Digital Transformation Management for Agile Organizations

    A compass to sail the digital world

    de Stefano Bresciani, Alberto Ferraris, Marco Romano, Gabriele Santoro ...
    Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds. Digital transformation is addressed from an organizational standpoint and is examined in relation to differing management theories in the ... Leer más

    $86.99 USD