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1 - 12 de 15 resultados para “everett rogers”
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  • Entertainment-Education

    A Communication Strategy for Social Change

    de Arvind Singhal, Everett Rogers ...
    Series series Routledge Communication Series
    Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the ... Leer más

    $80.99 USD

  • Diffusion of Innovations, 4th Edition

    de Everett M. Rogers ...
    Since the first edition of this landmark book was published in 1962,Everett Rogers's name has become "virtually synonymous with the studyof diffusion of innovations," according to Choice. The second andthird editions of Diffusion of Innovations became the standardtextbook and reference on diffusion studies. Now, in the fourthedition, Rogers presents the culmination of more than thirty years ... Leer más

    $9.99 USD

  • Everett Mitchell Rogers - Cultiver la diffusion des innovations

    de Sylvaine Mercuri Chapuis, Camille de Bovis-Vlahovic ...
    Series series Les Grands Auteurs
    Les travaux d’Everett Mitchell Rogers sont marqués par une dimension empirique forte, à l’image de sa thèse publiée sous forme d’ouvrage en 1962, rapidement traduite dans de nombreuses langues, et mondialement connue sous le titre de Diffusion of Innovations. Afin de comprendre le cheminement scientifique de Rogers, il est indispensable d’identifier les bases théoriques et empiriques qui ont ... Leer más

    $4.99 USD

  • Diffusion of Innovations, 5th Edition

    de Everett M. Rogers ...
    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this ... Leer más

    $27.99 USD

  • Everett Mitchell Rogers - Cultiver la diffusion des innovations

    de Camille de Bovis-Vlahovic, Sylvaine Mercuri Chapuis ...
    Series series Les Grands Auteurs
    Afin de comprendre le cheminement scientifique de Rogers, il est indispensable d’identifier les bases théoriques et empiriques qui ont conduit sa réflexion jusqu’à sa conceptualisation. Puis, nous exposerons le cadre de référence de la diffusion des innovations, intégrant les questions d’adoption ou rejet des innovations, de prise en compte des acteurs et de facteurs de diffusion. La dernière ... Leer más

    $4.99 USD

  • MABEL

    A once in a lifetime travel adventure

    de Everett L Jennings, Jon C Rogers, Clark Baldwin ...
    "Mabel" is an entertaining, informative and humorous tale of three wildly unusual characters, in an eccentric old roadster, trying to survive the unexpected dangers they encounter as they explore the back roads of Western America, far from civilization. What starts as a simple vacation trip transforms into a life changing adventure that will take you to exciting places you've never been before and ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Crisis Communications

    Lessons from September 11

    de Peter Clarke, James Alleman, Sandra Ball-Rokeach, Menahem Blondheim, James William Carey, John Carey, Elisia Cohen, William H. Dutton, Joachim W. H. Haes, Joo-Young Jung, James E. Katz, Yong-Chan Kim, Jonathan Liebenau, Tamar Liebes, Jeremy Harris Lipschultz, Patrick Martin, Fiona McNee, Mitchell L. Moss, Frank Nainoa, A Michael Noll, Sean Phelan, Paul N. Rappoport, René-Jean Ravault, Ronald E. Rice, Everett M. Rogers, Anthony Townsend, Pille Vengerfeldt ...
    On September 11, 2001, AT&T's traffic was 40 percent greater than its previous busiest day. Wireless calls were made from the besieged airplanes and buildings, with the human voice having a calming influence. E-mail was used to overcome distance and time zones. And storytelling played an important role both in conveying information and in coping with the disaster. Building on such events and ... Leer más

    $49.99 USD

  • Carl Rogers, Control Freak

    de Kevin Everett FitzMaurice ...
    This book is about the work of Carl Rogers, not the life of Carl Rogers. The personal problems Carl Rogers had with alcohol and his marriage have nothing to do with his counseling method. This brief book focuses on the method of counseling that he invented. Method and technique are not to be confused with counseling theory. A counseling theory is a set of guiding principles that structure the ... Leer más

    $4.99 USD

  • Agenda-Setting

    de James W. Dearing, Everett M. Rogers ...
    Series series Communication Concepts
    What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media′s agenda often demand attention on the public agenda and in turn, slide up the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers′s research on social issues that hit ... Leer más

    $87.99 USD

  • Patrick Air Force Base

    de Roger McCormick ...
    Series series Images of America
    The search began in 1946 for a location to conduct long-range missile tests. Cape Canaveral was chosen in part due to a nearby deactivated military base that could support a long-range proving ground for test firing missiles. The base, originally known as Banana River Naval Air Station, was eventually renamed Patrick Air Force Base in honor of a distinguished Army general. Today, Patrick is part ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Audiolibro

    White Collar Migrant Worker

    Making Your Way in the Gig Economy

    de Gerald Everett Jones ...
    Narrado por Gina Rogers ...
    Series Audiolibro 1 - White Collar Migrant Worker

    Completo

    29 minutos

    No job? Fresh out of school? Laid off? In the rapidly emerging gig economy, millions of workers will never have a job. But they can have a lifetime of profitable and satisfying assignments and projects. Written by an adept consultant who hasn’t had “permanent employment” since 9/11, this handy little book will help you survive - and thrive - as an independent contractor. Don’t wait for someone ... Leer más

    Antes $2.99 USD Ahora $1.99 USD

  • The Archaeology of Engagement

    Conflict and Revolution in the United States

    de Timothy S. de Smet, Bruce Dickson, Mark E. Everett, Matthew A. Kalos, G. Michael Pratt, William Rutter, Lawrence E. Babits, Michael Strutt, Peter E. Price, Douglas G. Mangum, Douglas Dowell Scott, Roger Moore ...
    When a historic battlefield site is discovered and studied, the focus is often on the “hardware”: remnants of weaponry, ammunition, supplies, and equipment that archaeologists carefully unearth, analyze, conserve, and frequently place on display in museums.But what about the “software”? What can archaeology teach us about the humans involved in the conflict: their social mores and cultural ... Leer más

    $8.99 USD