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1 - 2 de 2 resultados para “eugene y chan”
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  • Managing Brand Crises

    A Guide to Navigating the Storm

    de Dr. Eugene Y. Chan ...
    Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.In today’s fast-paced digital world, brand crises are no longer a question of "if" but "when." With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations ... Leer más

    $12.99 USD

  • Consumer Behavior in Practice

    Strategic Insights for the Modern Marketer

    de Eugene Y. Chan ...
    Series series Business and Management (R0)
    Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the ... Leer más

    $71.99 USD