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1 - 12 de 12 resultados para “ernest a dench”
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  • The World of Cinema: 4 Classic Books on the Film Industry

    Foundational Writings on Silent Film, Screenwriting, Studio Labor, and Hollywood's Rise

    de Ernest A. Dench, Anita Loos, John Emerson, Victor Oscar Freeburg, Samuel Goldwyn ...
    The World of Cinema gathers four foundational texts from the formative decades of film culture, tracing cinema's emergence as an art, a business, and a mass-mediated social force. Across criticism, practical instruction, memoir-like reflection, and industry analysis, the volume illuminates the shifting relations among performance, scenario writing, spectatorship, technology, and studio ... Leer más

    Antes $1.99 USD Ahora $0.99 USD o gratis con Kobo Plus

  • Advertising by motion pictures

    Visualizing Commerce: The Evolution of Cinematic Advertising in the Early 20th Century

    de Ernest A. Dench ...
    In "Advertising by Motion Pictures," Ernest A. Dench explores the nascent field of film as a powerful medium for marketing and persuasion during the early 20th century. Dench's writing is marked by a meticulous and analytical style, dissecting the visual language of cinema and its potential for advertising. Positioned within the context of burgeoning consumer culture and the rise of mass media, ... Leer más

    Antes $1.99 USD Ahora $0.99 USD o gratis con Kobo Plus

  • Advertising by motion pictures

    de Ernest A. Dench ...
    Advertising by motion pictures by Ernest A. Dench is an insightful exploration of the use of cinema and visual storytelling in commercial advertising. Examining the growing influence of motion pictures in marketing, this pioneering work highlights promotional techniques, audience engagement, and the evolving relationship between entertainment and advertising. ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Advertising by Motion Pictures

    de Ernest A. Dench ...
    Series series Classics To Go
    Advertising by Motion Pictures is a non-fiction book written by Ernest A. Dench and published in 1916. It explores the emerging field of advertising through the medium of motion pictures, and provides insights into the techniques and strategies used by advertisers to reach audiences through this new and exciting medium. The book begins by tracing the history of advertising and the rise of the ... Leer más

    $1.99 USD

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  • Dorothy Parker: Complete Broadway, 1918–1923

    de Dorothy Parker ...
    Dorothy Parker holds a place in history as one of New Yorks most beloved writers. Now, for the first time in nearly a century, the public is invited to enjoy Mrs. Parkers sharp wit and biting commentary on the Jazz Age hits and flops in this first-ever published collection of her groundbreaking Broadway reviews.Starting when she was twenty-four at Vanity Fair as New Yorks only female theatre ... Leer más

    $8.99 USD

  • A Technique for Producing Ideas

    de James Young ...
    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate ... Leer más

    $8.99 USD

  • The King of Madison Avenue

    David Ogilvy and the Making of Modern Advertising

    de Kenneth Roman ...
    From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education ... Leer más

    $12.99 USD

  • My Life in Advertising

    de Claude Hopkins ...
    Not just for every person who is serious in crafting effective advertising, but also for every advertiser who needs to get the maximum benefit from his campaign, My Life in Advertising is a book of condensed advertising wisdom. This book is not written as a personal history, but as a business story. Hopkins tried to avoid trivialities and to confine to matters of instructive interest. The chief ... Leer más

    $1.99 USD

  • My Life in Advertising and Scientific Advertising

    de Claude Hopkins ...
    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. ... Leer más

    $12.99 USD

  • Poison Penmanship

    The Gentle Art of Muckraking

    de Jane Smiley, Jessica Mitford ...
    Jessica Mitford was a member of one of England’s most legendary families (among her sisters were the novelist Nancy Mitford and the current Duchess of Devonshire) and one of the great muckraking journalists of modern times. Leaving England for America, she pursued a career as an investigative reporter and unrepentant gadfly, publicizing not only the misdeeds of, most famously, the funeral business ... Leer más

    $12.99 USD

  • Scientific Advertising with The Psychology of Advertising

    based on the works of Claude Hopkins and Walter D. Scott

    de Claude C. Hopkins, Walter D. Scott, Dr. Robert C. Worstell ...
    Series series Online Millionaire Plan Guides
    Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Leer más

    $3.99 USD

  • My Life in Advertising

    A Copywriters' Journey to Success, based on the works of Claude C. Hopkins

    de Claude C. Hopkins, Dr. Robert C. Worstell ...
    Series series Masters of Marketing Secrets
    This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest.The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.My only claim for credit is that I have probably worked twice as long as ... Leer más

    $3.99 USD