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1 - 12 de 12 resultados para “erik mooi”
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  • Market Research

    The Process, Data, and Methods Using Stata

    de Erik Mooi, Marko Sarstedt, Irma Mooi-Reci ...
    Series series Business and Management (R0)
    This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most ... Leer más

    $89.99 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Marko Sarstedt, Erik Mooi ...
    Series series Business and Management (R0)
    This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical ... Leer más

    $71.99 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Marko Sarstedt, Erik Mooi ...
    Series series Business and Management (R0)
    This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform ... Leer más

    $71.99 USD

  • A Concise Guide to Market Research

    The Process, Data, and Methods Using IBM SPSS Statistics

    de Erik Mooi, Marko Sarstedt ...
    Series series Business and Management (R0)
    This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. ... Leer más

    $58.49 USD

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  • Statistics in a Nutshell

    A Desktop Quick Reference

    de Sarah Boslaugh ...
    Need to learn statistics for your job? Want help passing a statistics course? Statistics in a Nutshell is a clear and concise introduction and reference for anyone new to the subject. Thoroughly revised and expanded, this edition helps you gain a solid understanding of statistics without the numbing complexity of many college texts.Each chapter presents easy-to-follow descriptions, along with ... Leer más

    $23.99 USD

  • Data Mining and Statistics for Decision Making

    de Stéphane Tufféry ...
    Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover ... Leer más

    $93.00 USD

  • Marketing Research with IBM® SPSS Statistics

    A Practical Guide

    de Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck ...
    Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step ... Leer más

    $68.99 USD

  • Surveys In Social Research

    de David De Vaus, David De Vaus ...
    Series series Social Research Today
    David de Vaus' classic text Surveys in Social Research provides clear advice on how to plan, conduct and analyse social surveys. It emphasises the links between theory and research, the logic and interpretation of statistics and the practices of social research. This sixth edition has been completely revised and updated, and contains new examples, data and extensive lists of web resources.As well ... Leer más

    $85.99 USD

  • Data Analysis Using SAS Enterprise Guide

    de Lawrence S. Meyers, Glenn Gamst, A. J. Guarino ...
    This book presents the basic procedures for utilizing SAS Enterprise Guide to analyze statistical data. SAS Enterprise Guide is a graphical user interface (point and click) to the main SAS application. Each chapter contains a brief conceptual overview and then guides the reader through concrete step-by-step examples to complete the analyses. The eleven sections of the book cover a wide range of ... Leer más

    $66.99 USD

  • Marketing Data Science

    Modeling Techniques in Predictive Analytics with R and Python

    de Thomas Miller ...
    Series series FT Press Analytics
    Now***,*** a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.Building on Miller's pioneering ... Leer más

    $69.29 USD

  • R for Marketing Research and Analytics

    de Chris Chapman, Elea McDonnell Feit ...
    Series series Mathematics and Statistics (R0)
    This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, ... Leer más

    $80.99 USD

  • Understanding Statistics in the Behavioral Sciences

    de Roger Bakeman, Byron F. Robinson ...
    Understanding Statistics in the Behavioral Sciences is designed to help readers understand research reports, analyze data, and familiarize themselves with the conceptual underpinnings of statistical analyses used in behavioral science literature. The authors review statistics in a way that is intended to reduce anxiety for students who feel intimidated by statistics. Conceptual underpinnings and ... Leer más

    $77.99 USD