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1 - 12 de 12 resultados para “engelbert wimmer”
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  • Motoring the Future

    VW and Toyota Vying for Pole Position

    de Engelbert Wimmer ...
    Series series Business and Management (R0)
    The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future. ... Leer más

    $49.99 USD

  • Audiolibro

    The In-Car-Nation Code

    Making the Digital Transformation Succeed.

    de Dr. Engelbert Wimmer ...
    Narrado por Dr. Engelbert Wimmer, Paul Coia ...

    Completo

    20 hora 14 minutos

    The automotive industry is the motor which drives many western economies: in Germany, for instance, it employs around 1.5 million people. As the digital transformation gathers pace, however, this pillar of the economy will, just like various other industries, need to wholly reinvent itself. This book is about the multitude of challenges this epochal change will entail. Blending a fictional ... Leer más

    $20.99 USD o gratis con Kobo Plus

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  • Qualitative Consumer and Marketing Research

    de Eileen Fischer, Robert Kozinets, Russell W. Belk ...
    How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Leer más

    $93.99 USD

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    de Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Leer más

    $53.99 USD

  • Marketing to the Ageing Consumer

    The Secrets to Building an Age-Friendly Business

    de D. Stroud, K. Walker ...
    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Leer más

    $49.99 USD

  • Management in Latin America

    Threats and Opportunities in the Globalized World

    de Paulo Roberto Feldmann ...
    Series series Business and Management (R0)
    The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Leer más

    $49.99 USD

  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Edición de Marta Peris-Ortiz, José M. Merigó-Lindahl ...
    Series series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Leer más

    $89.99 USD

  • Understanding Business Research

    de Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger ...
    Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social ... Leer más

    $134.00 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    de Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Ethics and Neuromarketing

    Implications for Market Research and Business Practice

    Edición de Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...
    Series series Business and Management (R0)
    This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Leer más

    $107.99 USD

  • Practical Manual of Quality Function Deployment

    de Davide Maritan ...
    Series series Business and Management (R0)
    This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Leer más

    $49.99 USD

  • Management of the Fuzzy Front End of Innovation

    Edición de Oliver Gassmann, Fiona Schweitzer ...
    Series series Business and Management (R0)
    This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, ... Leer más

    $58.99 USD