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The Influencer Industry

The Quest for Authenticity on Social Media

de Emily Hund ...

A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar ... Leer más

$23.09 USD

A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar
... Leer más

Seeing Around Corners

How to Spot Inflection Points in Business Before They Happen

de Rita McGrath ...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Leer más

$7.99 USD

Disponible también en: Audiolibro

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and
... Leer más

Disponible también en: Audiolibro
Buzzing Communities

How to Build Bigger, Better, and More Active Online Communities

de Richard Millington ...

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Leer más

$9.99 USD o gratis con Kobo Plus

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will
... Leer más
Spreadable Media

Creating Value and Meaning in a Networked Culture

de Henry Jenkins, Sam Ford, Joshua Green ...

Series Libro 15 - Postmillennial Pop
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some ... Leer más

$20.19 USD

Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some
... Leer más
The Social Media MBA

Your Competitive Edge in Social Media Strategy Development and Delivery

de Christer Holloman ...

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Leer más

$18.00 USD

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media
... Leer más
Networked

The New Social Operating System

de Lee Rainie, Barry Wellman ...

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless ... Leer más

$15.99 USD

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless
... Leer más
The New Social Learning

A Guide to Transforming Organizations Through Social Media

de Tony Bingham, Marcia Conner ...

The first book to help organizations understand and harness the extraordinary workplace learning potential of social media Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology Features case studies showing how organizations around the world have transformed their ... Leer más

$14.99 USD

The first book to help organizations understand and harness the extraordinary workplace learning potential of social media Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology Features case studies showing how organizations around the world have transformed their
... Leer más
Terms of Service

Social Media and the Price of Constant Connection

de Jacob Silverman ...

Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our ... Leer más

$12.99 USD o gratis con Kobo Plus

Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our
... Leer más
The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

de Joseph Turow ...

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... Leer más

$12.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it
... Leer más

Disponible también en: Audiolibro
Strategic Communications for Nonprofits

A Step-by-Step Guide to Working with the Media

de Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks ...

Series Libro 8 - The Jossey-Bass Nonprofit Guidebook Series
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed ... Leer más

$24.00 USD

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed
... Leer más
Down and Out in the New Economy

How People Find (or Don't Find) Work Today

de Ilana Gershon ...

"Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality." —David Graeber, international bestselling author of DebtToday, if you want to have a shot at a good job, you need to have a robust profile on LinkedIn. And an enticing personal brand. Or something like that—contemporary how-to books tend to ... Leer más

$18.79 USD o gratis con Kobo Plus

"Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality." —David Graeber, international bestselling author of DebtToday, if you want to have a shot at a good job, you need to have a robust profile on LinkedIn. And an enticing personal brand. Or something like that—contemporary how-to books tend to
... Leer más
Audience Evolution

New Technologies and the Transformation of Media Audiences

de Philip M. Napoli ...

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media ... Leer más

$31.99 USD

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media
... Leer más

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“emily hund”

The Influencer Industry

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Seeing Around Corners

Buzzing Communities

Spreadable Media

The Social Media MBA

Networked

The New Social Learning

Terms of Service

The Aisles Have Eyes

Strategic Communications for Nonprofits

Down and Out in the New Economy

Audience Evolution

eReaders

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