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1 - 12 de 12 resultados para “elke schwarz”
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  • Neuro-Advertising

    Brain-friendly advertising for more success in your market

    de Elke Schwarz ...
    Series series Behavioral Science and Psychology (R0)
    Find out how to increase your marketing success with this book on neuro-advertising.Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase ... Leer más

    $62.99 USD

  • Death machines

    The ethics of violent technologies

    de Elke Schwarz ...
    As innovations in military technologies race toward ever-greater levels of automation and autonomy, debates over the ethics of violent technologies tread water. Death Machines reframes these debates, arguing that the way we conceive of the ethics of contemporary warfare is itself imbued with a set of bio-technological rationalities that work as limits. The task for critical thought must therefore ... Leer más

    $24.99 USD

  • Omnichannel im Pharma-Vertrieb

    Grundlagen, Benchmarks und Beispiele für den Pharma-Außendienst

    Edición de Elke Schwarz ...
    Series series Business and Economics (German Language)
    Dieses Buch zeigt, wie Pharmaunternehmen es schaffen, auch in herausfordernden und volatilen Zeiten mit ihren Produkten die Nummer 1 im Kopf ihrer Kunden zu sein. Neue Rahmenbedingen, die insbesondere durch die Digitalisierung sowie neue Arbeits- und Denkweisen entstanden sind, erfordern sowohl von Führungskräften als auch von Vertriebsmitarbeitern andere Kompetenzen, für die vor allem die ... Leer más

    $49.49 USD

  • Emotion Selling

    Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation

    de Gerhard Bittner, Elke Schwarz ...
    Series series Business and Economics (German Language)
    Entdecken Sie mit diesem Buch zum emotionalen Verkaufen eine neue Strategie für Vertrieb und Verkauf!Wann kauft ein Kunde? Wann kauft er nicht? Warum gibt es Verkäufer, die von gleichen Produkten zu gleichen Bedingungen mehr verkaufen als andere? Um diese zentralen Fragen geht es in diesem Buch über das emotionale Verkaufen. Die Autoren beschreiben einen neuen, von Wissenschaftlern und Trainern ... Leer más

    $49.49 USD

  • Neuro-Advertising

    Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt

    de Elke Schwarz ...
    Series series Business and Economics (German Language)
    Finden Sie mit diesem Buch zum Thema Neuro-Advertising heraus, wie Sie Ihren Marketingerfolg steigern könnenDas Marketing ist eine der wichtigsten Abteilungen in einem Unternehmen. Es ist dafür zuständig, neue Kunden zu werben und Bestandskunden zu halten. Leider werden in vielen Fällen hohe Budgets für Marketingstrategien aufgewendet, die nur einen geringen Effekt erzielen. Dieses Buch über das ... Leer más

    $44.99 USD

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  • The ADD / ADHD Checklist

    A Practical Reference for Parents and Teachers

    de Sandra F. Rief ...
    Series series J-B Ed: Checklist
    The bestselling guide, fully revised and updated, offering practical information and tips to help every child with ADHD succeedThe ADD/ADHD Checklist helps parents and teachers to better understand children and teenagers with attention problems and provide the kind of support and intervention that is crucial to kids' success. Presented in a concise, easy-to-read checklist format, the book is ... Leer más

    $12.00 USD

  • Uncommon Sense Teaching

    Practical Insights in Brain Science to Help Students Learn

    de Terrence J. Sejnowski, Barbara Oakley PhD, Beth Rogowsky EdD ...
    **Top 10 Pick for Learning Ladders’ Best Books for Educators Summer 2021A groundbreaking guide to improve teaching based on the latest research in neuroscience, from the bestselling author of A Mind for Numbers.**Neuroscientists and cognitive scientists have made enormous strides in understanding the brain and how we learn, but little of that insight has filtered down to the way teachers teach. ... Leer más

    $7.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Make Your Brain Smarter

    Increase Your Brain's Creativity, Energy, and Focus

    de Sandra Bond Chapman, Ph.D. ...
    One of the world’s most innovative and respected cognitive neuroscientists combines cutting-edge research with unique exercises to help you improve the most powerful, most staggeringly complex machine ever created: your brain.In Make Your Brain Smarter, renowned cognitive neuroscientist Dr. Sandra Bond Chapman introduces you to the very latest research in brain science and shows you how to tailor ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Neuromarketing For Dummies

    de Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ...
    Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this ... Leer más

    $14.00 USD

  • Impossible to Ignore: Creating Memorable Content to Influence Decisions

    de Carmen Simon ...
    A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Leer más

    $22.69 USD

  • Honest Signals

    How They Shape Our World

    de Alex Pentland ...
    How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals ... Leer más

    $13.99 USD

  • The Branded Mind

    What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

    de Erik Du Plessis ...
    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Leer más

    $37.99 USD