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1 - 12 de 12 resultados para “eileen fischer”
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  • Qualitative Consumer and Marketing Research

    de Eileen Fischer, Robert Kozinets, Russell W. Belk ...
    How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Leer más

    $93.59 USD

  • Explorations in Consumer Culture Theory

    Edición de John F. Sherry, Eileen Fischer ...
    Series series Routledge Interpretive Marketing Research
    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is ... Leer más

    $68.99 USD

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  • The Slow Professor

    Challenging the Culture of Speed in the Academy

    de Maggie Berg, Barbara K. Seeber ...
    If there is one sector of society that should be cultivating deep thought in itself and others, it is academia. Yet the corporatisation of the contemporary university has sped up the clock, demanding increased speed and efficiency from faculty regardless of the consequences for education and scholarship.In The Slow Professor, Maggie Berg and Barbara K. Seeber discuss how adopting the principles of ... Leer más

    $20.99 USD

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership

    de Brad Jackson, Ken Parry ...
    Series series Very Short, Fairly Interesting & Cheap Books
    An engaging guide through the cacophony of competing perspectives and models of leadership, the new edition includes an expanded discussion of contemporary topics like followership, gender, ethics, authenticity, and leadership and the arts, set against the backdrop of the global financial crisis.Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly ... Leer más

    $30.59 USD

  • Discussion as a Way of Teaching

    Tools and Techniques for Democratic Classrooms

    de Stephen D. Brookfield, Stephen Preskill ...
    Thoroughly revised and updated, the second edition of the landmark book Discussion as a Way of Teaching shows how to plan, conduct, and assess classroom discussions. Stephen D. Brookfield and Stephen Preskill suggest exercises for starting discussions, strategies for maintaining their momentum, and ways to elicit diverse views and voices. The book also includes new exercises and material on the ... Leer más

    $35.00 USD

  • Responsibility at Work

    How Leading Professionals Act (or Don't Act) Responsibly

    Edición de Howard Gardner ...
    Filled with original essays by Howard Gardner, William Damon, Mihaly Csikszenthmihalyi, and Jeanne Nakamura and based on a large-scale research project, the GoodWork® Project, Responsibility at Work reflects the information gleaned from in-depth interviews with more than 1,200 people from nine different professions—journalism, genetics, theatre, higher education, philanthropy, law, medicine, ... Leer más

    $20.00 USD

  • Reinventing Diversity

    Transforming Organizational Community to Strengthen People, Purpose, and Performance

    de Howard J. Ross ...
    Diversity in business and other organizations has been a goal for more than a quarter of a century, yet companies struggle to create an inclusive work place. In Reinventing Diversity, one of America's leading diversity experts explains why most diversity programs fail and how we can make them work. In this inspiring guide, Howard Ross uses interviews, personal stories, statistics, and case studies ... Leer más

    $32.99 USD

  • Management

    A Very Short Introduction

    de John Hendry ...
    Series series Very Short Introductions
    John Hendry, a leading management scholar, looks at the nature and practice of Management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, ... Leer más

    $7.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Marketing

    A Critical Introduction

    de Chris Hackley ...
    `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of OtagoDoes marketing ... Leer más

    $80.99 USD

  • Return to Meaning

    A Social Science with Something to Say

    de Mats Alvesson, Yiannis Gabriel, Roland Paulsen ...
    This book argues that we are currently witnessing not merely a decline in the quality of social science research, but the proliferation of meaningless research, of no value to society, and modest value to its authors - apart from securing employment and promotion. The explosion of published outputs, at least in social science, creates a noisy, cluttered environment which makes meaningful research ... Leer más

    $31.49 USD

  • Handbook of Anthropology in Business

    Edición de Rita M Denny, Patricia L Sunderland ...
    In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around ... Leer más

    $84.99 USD

  • Key Concepts in Organization Theory

    de Ann L Cunliffe, John Teta Luhman ...
    Series series SAGE Key Concepts series
    From agency theory to power and politics, this indispensable guide to the key concepts of organization theory is your compass as you navigate through the often complex and abstract theories about the design and functioning of organizations. Designed to complement and elucidate your textbook or reading list, as well as introduce you to concepts that some courses neglect, this historical and ... Leer más

    $65.69 USD