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“dr gerald smith”

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  • Getting Price Right

    The Behavioral Economics of Profitable Pricing

    de Dr. Gerald Smith ...
    Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading-edge ideas on ... Leer más

    $35.99 USD

  • Getting Price Right

    The Behavioral Economics of Profitable Pricing

    de Dr. Gerald Smith ...
    Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading-edge ideas on ... Leer más

    $28.99 USD