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1 - 12 de 12 resultados para “dr brian garrod”
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  • Tourism Marketing

    A Collaborative Approach

    de Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Libro 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Leer más

    $23.99 USD

  • Marine Ecotourism

    Issues and Experiences

    Edición de Dr. Brian Garrod, Dr. Julie Wilson ...
    Series Libro 7 - Aspects of Tourism
    Marine ecotourism is a major growth area within ecotourism, itself a rapidly expanding area within tourism as a whole. The activity has been attracting increasing attention, both from the popular media and from professionals and academics with an interest in tourism’s potential to contribute to sustainable development. However, there is a growing consensus that far too often the term has been used ... Leer más

    $14.99 USD

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  • Starbucked

    A Double Tall Tale of Caffeine, Commerce, and Culture

    de Taylor Clark ...
    Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to ... Leer más

    Antes $12.99 USD Ahora $2.99 USD

  • Places

    Identity, Image and Reputation

    de Simon Anholt ...
    Series series Business and Management (R0)
    Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. ... Leer más

    $49.99 USD

  • Hospitality Branding

    de Chekitan S. Dev ...
    Series series Cornell Hospitality Management: Best Practices
    In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing ... Leer más

    $12.99 USD

  • The Food Service Professional Guide to Waiter & Waitress Training

    How to Develop Your Staff for Maximum Service & Profit

    de Lora Arduser ...
    This series of 15 books - The Food Service Professional Guide To Series -from the editors of Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides are invaluable. The information is boiled down to the essence and covers all the bases. ... Leer más

    $15.99 USD

  • See America First

    Tourism and National Identity, 1880-1940

    de Marguerite Shaffer ...
    In See America First, Marguerite Shaffer chronicles the birth of modern American tourism between 1880 and 1940, linking tourism to the simultaneous growth of national transportation systems, print media, a national market, and a middle class with money and time to spend on leisure. Focusing on the See America First slogan and idea employed at different times by railroads, guidebook publishers, ... Leer más

    $21.99 USD

  • Special Event Production: The Resources

    de Doug Matthews ...
    This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects ... Leer más

    $94.99 USD

  • Best Practice in Accessible Tourism

    Inclusion, Disability, Ageing Population and Tourism

    Edición de Prof. Dimitrios Buhalis, Dr. Simon Darcy, Ivor Ambrose ...
    Series Libro 53 - Aspects of Tourism
    This volume presents an international selection of invited contributions on policy and best practice in accessible tourism, reflecting current practices across a range of destinations and business settings. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with ... Leer más

    $23.99 USD

  • Wine Marketing

    de C. Michael Hall, Richard Mitchell ...
    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self ... Leer más

    $91.99 USD

  • Handbook of Hospitality Marketing Management

    Edición de Haemoon Oh ...
    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The ... Leer más

    $72.99 USD

  • International Hospitality Management

    de Alan Clarke, Wei Chen ...
    International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and ... Leer más

    $84.99 USD