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1 - 12 de 31 resultados para “douglas holt”
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  • Cultural branding

    Come i brand diventano icone

    de Douglas Holt ...
    Quando, nel 1971, la Coca-Cola portò su una collina una moltitudine di ragazze e ragazzi e li fece cantare in coro, le persone capirono che era necessario unirsi per superare le divisioni che la terribile guerra allora in corso in Vietnam portava con sé. Con quel famoso spot l’azienda di Atlanta non stava tentando semplicemente di vendere una bibita esaltandone le caratteristiche, ma prendeva ... Leer más

    $21.99 USD

  • Cultural Strategy

    Using Innovative Ideologies to Build Breakthrough Brands

    de Douglas Holt, Douglas Cameron ...
    Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. ... Leer más

    $25.99 USD

  • Cultural Strategy:Using Innovative Ideologies to Build Breakthrough Brands

    Using Innovative Ideologies to Build Breakthrough Brands

    de Douglas Holt, Douglas Cameron ...
    Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. ... Leer más

    $25.99 USD

  • Experimental Economics

    de Douglas D. Davis, Charles A. Holt ...
    A small but increasing number of economists have begun to use laboratory experiments to evaluate economic propositions under carefully controlled conditions. Experimental Economics is the first comprehensive treatment of this rapidly growing area of research. While the book acknowledges that laboratory experiments are no panacea, it argues cogently for their effectiveness in selected situations. ... Leer más

    $136.79 USD

  • Gerald R. Ford

    The American Presidents Series: The 38th President, 1974-1977

    de Douglas Brinkley ...
    Series series The American Presidents
    The "accidental" president whose innate decency and steady hand restored the presidency after its greatest crisis.When Gerald R. Ford entered the White House in August 1974, he inherited a presidency tarnished by the Watergate scandal, the economy was in a recession, the Vietnam War was drawing to a close, and he had taken office without having been elected. Most observers gave him little chance ... Leer más

    Antes $14.99 USD Ahora $2.99 USD

  • Pershing's Lieutenants

    American Military Leadership in World War I

    de William H. Van Husen, Holt D. Theis, Jerry D. Morelock, Patrick Gregory, Mark Jackson, James S. Corum, Timothy P. White, Glenn K. Cunningham, Kenneth S. Shaw, Sebastian H. Lukasik, Derek Varble, Dr Mark E. Grotelueschen, Carlo D'Este, David T. Zabecki, Douglas V. Mastriano, Carl Otis Schuster, Robert J. Laplander, Kevin E. McCall ...
    Pershing's Lieutenants details the history of the key leaders working for and with the American Expeditionary Forces Commander-in-Chief General John J. Pershing, several of whom went on to become important figures in World War II.World War I had a profound impact on the United States of America, which was forced to 'grow' an army almost overnight. The day the United States declared war on Germany, ... Leer más

    $20.99 USD

  • The Last Dogs: Dark Waters

    de Christopher Holt ...
    Ilustraciones de Allen Douglas ...
    Series Libro 2 - The Last Dogs
    When canine heroes Max, Rocky, and Gizmo encounter a lavish riverboat moored close to shore, they're wary of what they might find on board. But as they're welcomed by a friendly community of dogs, the trio discover that there's more to their new world than they expected. These dogs have seen humans -- who Max, Rocky, and Gizmo thought had disappeared without a trace.The brave companions meet new ... Leer más

    $7.99 USD

  • Audiolibro

    The Killer's Shadow

    The FBI's Hunt for a White Supremacist Serial Killer

    de John E. Douglas, Mark Olshaker ...
    Narrado por Holt McCallany ...
    Series Audiolibro 1 - Cases of the FBI’s Original Mindhunter

    Completo

    8 hora 6 minutos

    The legendary FBI criminal profiler and international bestselling author of Mindhunter and The Killer Across the Table returns with this timely, relevant book that goes to the heart of extremism and domestic terrorism, examining in-depth his chilling pursuit of, and eventual prison confrontation with Joseph Paul Franklin, a White Nationalist serial killer and one of the most disturbing psychopaths ... Leer más

    $25.99 USD

  • The Last Dogs: The Long Road

    de Christopher Holt ...
    Ilustraciones de Allen Douglas ...
    Series Libro 3 - The Last Dogs
    A science experiment gone horribly awry has granted Max, Rocky, and Gizmo the unique ability to read and understand human words. Armed with this know-how, they continue to journey south, on the lookout for beacons planted by a trusted friend's owner -- beacons that promise to lead the trio to their people.When the companions reach the ocean's edge, they find a free-spirited beachfront community. ... Leer más

    $6.99 USD

  • The Grammar Bible

    Everything You Always Wanted to Know About Grammar but Didn't Know Whom to Ask

    de Michael Strumpf, Auriel Douglas ...
    "A readable grammar book that is hard to put down . . . this book is thorough, combining practical information not easily found in trade books." — Library JournalNo one knows grammar like Michael Strumpf. For over a quarter of a century, as creator and proprietor of the National Grammar Hot Line, he helped thousands of callers from every corner of the globe tackle the thorniest issues of English ... Leer más

    $14.99 USD

  • The Last Dogs: Journey's End

    de Christopher Holt ...
    Ilustraciones de Allen Douglas ...
    Series Libro 4 - The Last Dogs
    Canine heroes Max, Rocky, and Gizmo return in this exciting series finale! As the trio travel south, following a trail of beacons left by Dr. Lynn, they encounter a stampede of horses. The horses urge the dogs to turn back, warning about a "silver wall of doom" that lies ahead.But the warning only serves to motivate Max. Could this be the wall from his dreams? The wall keeping Max from his family? ... Leer más

    $7.99 USD

  • So You Wanna: Start a Food or Beverage Business

    A Pick-Your-Path Business Book

    de Douglas Raggio ...
    A pick-your-own-path guide to launching and sustaining a successful food or beverage businessThe specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business ... Leer más

    $12.99 USD