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1 - 12 de 12 resultados para “dirk morschett”
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  • The Strategy Planning Process

    Strategic Analyses, Objectives, Options and Projects

    de Rudolf Grünig, Richard Kühn, Dirk Morschett ...
    Traducido por Maude Montani ...
    Series series Business and Management (R0)
    Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success.The strategy-planning process proposed in this book is based on the authors’ many years of experience as consultants and board members. The book shows how to carry out sound ... Leer más

    $53.99 USD

  • Strategic Retail Management

    Text and International Cases

    de Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein ...
    Series series Business and Management (R0)
    This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of ... Leer más

    $89.09 USD

  • Developing International Strategies

    de Rudolf Grünig, Dirk Morschett ...
    Series series Business and Management (R0)
    This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized ... Leer más

    $49.99 USD

  • Handbuch Handel

    Strategien – Perspektiven – Internationaler Wettbewerb

    Edición de Joachim Zentes, Bernhard Swoboda, Dirk Morschett, Hanna Schramm-Klein ...
    Series series Business and Economics (German Language)
    Der Wettbewerb im Handel ist durch vielfache Herausforderungen geprägt, sei es durch neue Geschäftsmodelle, durch neue Konkurrenten und Kooperationspartner oder neue elektronische Formate.Im „Handbuch Handel“ präsentieren namhafte Wissenschaftler und hochkarätige Vertreter der Unternehmenspraxis den State of the Art des internationalen Handelswissens. Sie diskutieren in zahlreichen Beiträgen die ... Leer más

    $116.99 USD

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  • Digital Business Models in Sport

    Edición de Mateusz Tomanek, Wojciech Cieslinski, Michal Polasik ...
    Series series Routledge Research in Sport Business and Management
    Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how ... Leer más

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  • Sales Excellence

    Systematic Sales Management

    de Christian Homburg, Heiko Schäfer, Janna Schneider ...
    Series series Business and Management (R0)
    This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire ... Leer más

    $71.99 USD

  • Facilities Management and Corporate Real Estate Management as Value Drivers

    How to Manage and Measure Adding Value

    Edición de Per Anker Jensen, Theo van der Voordt ...
    Facilities Management (FM) and Corporate Real Estate Management (CREM) are two closely related and relatively new management disciplines with developing international professions and increasing academic attention. Both disciplines have from the outset a strong focus on controlling and reducing cost for real estate, facilities and related services. In recent years there has been a change towards ... Leer más

    $70.99 USD

  • Risk Management

    How to Assess, Transfer and Communicate Critical Risks

    de Antonio Borghesi, Barbara Gaudenzi ...
    Series series Business and Management (R0)
    The increasingly risky environment in which companies operate is characterized by a rising number of risk components, factors, sources, and drivers. The identification, evaluation, and management of these risks require the capability to coordinate various skills within a company and in upstream and downstream relationships. This handbook provides an integrated approach to the assessment, transfer, ... Leer más

    $80.99 USD

  • Managing in a VUCA World

    Edición de Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Leer más

    $170.99 USD

  • Human Resources Strategies

    Balancing Stability and Agility in Times of Digitization

    de Armin Trost ...
    Series series Business and Management (R0)
    The digitalization of businesses calls for new forms of leadership and collaboration, as traditional human resources strategies are reaching their limits. Personal responsibility, networking and diversity are increasingly recognized as key prerequisites for agility, adaptability and innovativeness.This book encourages HR managers who want to be pioneers of, or support, digital transformation to ... Leer más

    $58.99 USD

  • Price Management

    Strategy, Analysis, Decision, Implementation

    de Hermann Simon, Martin Fassnacht ...
    Series series Business and Management (R0)
    In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.Going beyond the traditional constraints of “price theory” and “price policy,” the ... Leer más

    $71.99 USD

  • Transformational Sales

    Making a Difference with Strategic Customers

    de Philip Kotler, Marian Dingena, Waldemar Pfoertsch ...
    Series series Business and Management (R0)
    Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful ... Leer más

    $58.99 USD