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  • Reimagining Human Resources for Inclusive and Sustainable Development

    Series series Contemporary Management Practices
    In an era defined by rapid technological advancement, socio-economic disruptions, and heightened awareness of sustainability, organizations and societies alike face an intricate web of challenges. This book brings together diverse scholarly perspectives that explore the human, environmental, and systemic aspects of development across sectors.The book explores critical issues such as workforce ... Leer más

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  • Navigating the Future of Finance

    Market Trends and Turbulence

    Series series Contemporary Management Practices
    Navigating the Future of Finance takes readers on a comprehensive journey through the converging forces of economic disruption, technological advancement, and evolving market dynamics that are fundamentally transforming today's financial ecosystem.Offering a forward-thinking perspective, the book explores how unexpected global events—like pandemics and geopolitical crises—are influencing financial ... Leer más

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  • Agile Sustainable Marketing: Navigating Towards a Greener Future

    Series series Sustainable Management Practices: Volume 1
    This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, ... Leer más

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  • EcoFusion Marketing

    Strategies for Industry 4.0 Sustainability

    Series series Contemporary Management Practices
    This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their ... Leer más

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  • Indigenous Empowerment through Human-Machine Interactions

    The Challenges and Strategies from Business Lenses

    Indigenous communities globally struggle to preserve their cultural heritage amidst a modern landscape shaped by technological advancement and free market capitalism. In today's globalized economy, Indigenous knowledge intersects with domains like finance, artificial intelligence (AI), machine learning (ML), technology, consumer behavior, and the marketing industry.In Indigenous Empowerment ... Leer más

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  • Sustainable Management Practices

    This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals. Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, ... Leer más

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  • Perspectives in Agile Sustainable Practices and Business Value

    Series series Contemporary Management Practices
    Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.The integration of agile sustainable practices, which include increasing responsiveness, effectiveness, and adaptability in procedures and decision-making, is not just a smart strategic move but is ... Leer más

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  • Resurgence and Sustainable Development of Asian Markets in the New Normal

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    Series series Business and Management (R0)
    This book is a compilation of transferable insights relevant to the dynamics of the current Asian business sector. It is a tool to develop a deep insight and formulate an appropriate roadmap to align with the post-pandemic business trends in the Asian market. The book is also a reflection of how innovation and resilience are actively driving the current Asian businesses. The major trends that have ... Leer más

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  • Perspectives in Finance and Digital Transformations in Business

    Series series Contemporary Management Practices
    This book presents different perspectives in finance and the adoption of digital tools in business in India.It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation and implementation of effective strategies and solutions. The book also looks at the adoption of new ... Leer más

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  • Perspectives in Marketing, Innovation and Strategy

    Series series Contemporary Management Practices
    This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse ... Leer más

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