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Foundations of Marketing Thought

The Influence of the German Historical School

de D.G. Brian Jones, Mark Tadajewski ...

Series series Routledge Studies in the History of Marketing
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during ... Leer más

$65.99 USD

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during
... Leer más

Dombey and Son

de Charles Dickens ...

The story concerns Paul Dombey, the wealthy owner of the shipping company of the book's title, whose dream is to have a son to continue his business. The book begins when his son is born, and Dombey's wife dies shortly after giving birth. Following the advice of Mrs Louisa Chick, his sister, Dombey employs a wet nurse named Mrs Richards (Toodle). Dombey already has a six year-old daughter Florence ... Leer más

$0.99 USD

Disponible también en: Audiolibros

The story concerns Paul Dombey, the wealthy owner of the shipping company of the book's title, whose dream is to have a son to continue his business. The book begins when his son is born, and Dombey's wife dies shortly after giving birth. Following the advice of Mrs Louisa Chick, his sister, Dombey employs a wet nurse named Mrs Richards (Toodle). Dombey already has a six year-old daughter Florence
... Leer más

Disponible también en: Audiolibros
Hit Refresh

The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

de Satya Nadella, Greg Shaw, Jill Tracie Nichols ...

“At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from Hit Refresh“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from ... Leer más

$12.99 USD

Disponible también en: Audiolibro

“At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from Hit Refresh“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from
... Leer más

Disponible también en: Audiolibro
Sons of Wichita

How the Koch Brothers Became America's Most Powerful and Private Dynasty

de Daniel Schulman ...

Like the Rockefellers and the Kennedys, the Kochs are one of the most influential dynasties of the modern age, but they have never been the subject of a major biography -- until now.Not long after the death of his father, Charles Koch, then in his early 30s, discovered a letter the family patriarch had written to his sons. "You will receive what now seems to be a large sum of money," Fred Koch ... Leer más

$15.19 USD

Disponible también en: Audiolibro

Like the Rockefellers and the Kennedys, the Kochs are one of the most influential dynasties of the modern age, but they have never been the subject of a major biography -- until now.Not long after the death of his father, Charles Koch, then in his early 30s, discovered a letter the family patriarch had written to his sons. "You will receive what now seems to be a large sum of money," Fred Koch
... Leer más

Disponible también en: Audiolibro
The Tanning of America

How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

de Steve Stoute ...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture."He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z"It's amazing to see the direct impact that black music, videos and the internet have ... Leer más

$6.99 USD

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture."He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z"It's amazing to see the direct impact that black music, videos and the internet have
... Leer más
Dealers of Lightning

Xerox PARC and the Dawn of the Computer Age

de Michael A. Hiltzik ...

The Pulitzer Prize-winner's classic account of the legendary research lab that gave rise to the Digital Age.In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser ... Leer más

$17.99 USD o gratis con Kobo Plus

The Pulitzer Prize-winner's classic account of the legendary research lab that gave rise to the Digital Age.In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser
... Leer más
Hijacking the Runway

How Celebrities Are Stealing the Spotlight from Fashion Designers

de Teri Agins ...

A fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel.From Coco Chanel’s iconic tweed suits to the miniskirt’s surprising comeback in the late 1980s, fashion houses reigned for decades as the arbiters of style and dictators of trends. Hollywood stars have ... Leer más

$14.99 USD

Disponible también en: Audiolibro

A fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel.From Coco Chanel’s iconic tweed suits to the miniskirt’s surprising comeback in the late 1980s, fashion houses reigned for decades as the arbiters of style and dictators of trends. Hollywood stars have
... Leer más

Disponible también en: Audiolibro
Final Accounting

Ambition, Greed and the Fall of Arthur Andersen

de Barbara Ley Toffler, Jennifer Reingold ...

A withering exposé of the unethical practices that triggered the indictment and collapse of the legendary accounting firm.Arthur Andersen's conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the 88-year-old accounting firm. Until recently, the venerable firm had been regarded as the accounting profession's conscience. In Final Accounting, Barbara ... Leer más

$9.99 USD

A withering exposé of the unethical practices that triggered the indictment and collapse of the legendary accounting firm.Arthur Andersen's conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the 88-year-old accounting firm. Until recently, the venerable firm had been regarded as the accounting profession's conscience. In Final Accounting, Barbara
... Leer más
Guaranteed Pure

The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

de Timothy Gloege ...

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker ... Leer más

$18.99 USD

Disponible también en: Audiolibro

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker
... Leer más

Disponible también en: Audiolibro
Divining Desire

Focus Groups and the Culture of Consultation

de Liza Featherstone ...

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to ... Leer más

$8.99 USD

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to
... Leer más
A New Brand of Business

Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

de Douglas Ward ...

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able ... Leer más

$44.99 USD

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able
... Leer más
Playing at the Next Level

A History of American Sega Games

de Ken Horowitz ...

Today a multinational video game developer, Sega was the first to break Nintendo's grip on the gaming industry, expanding from primarily an arcade game company to become the dominant game console manufacturer in North America. A major part of that success came from the hard work and innovation of its subsidiary, Sega of America, who in a little more than a decade wrested the majority market share ... Leer más

$21.99 USD

Today a multinational video game developer, Sega was the first to break Nintendo's grip on the gaming industry, expanding from primarily an arcade game company to become the dominant game console manufacturer in North America. A major part of that success came from the hard work and innovation of its subsidiary, Sega of America, who in a little more than a decade wrested the majority market share
... Leer más

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Dombey and Son

Hit Refresh

Sons of Wichita

The Tanning of America

Dealers of Lightning

Hijacking the Runway

Final Accounting

Guaranteed Pure

Divining Desire

A New Brand of Business

Playing at the Next Level

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