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Inside Marketing

Practices, Ideologies, Devices

Edición de Detlev Zwick, Julien Cayla ...

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the ... Leer más

$53.09 USD

Disponible también en: Audiolibro

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the
... Leer más

Disponible también en: Audiolibro
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Inside Marketing

Practices, Ideologies, Devices

de Detlev Zwick, Julien Cayla ...

Narrado por Jonathan Yen ...

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16 hora 2 minutos

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the ... Leer más

$24.99 USD

Disponible también en: eBook

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the
... Leer más

Disponible también en: eBook

Insight Selling

Surprising Research on What Sales Winners Do Differently

de Mike Schultz, John E. Doerr ...

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to ... Leer más

$16.00 USD

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to
... Leer más
Qualitative Research Practice

A Guide for Social Science Students and Researchers

Edición de Jane Ritchie, Jane Lewis, Carol McNaughton Nicholls, Rachel Ormston ...

Why use qualitative methods? What kinds of questions can qualitative methods help you answer? How do you actually do rigorous and reflective qualitative research in the real world?Written by a team of leading researchers associated with NatCen Social Research (the National Centre for Social Research) this textbook leads students and researchers through the entire process of qualitative research ... Leer más

$80.99 USD

Why use qualitative methods? What kinds of questions can qualitative methods help you answer? How do you actually do rigorous and reflective qualitative research in the real world?Written by a team of leading researchers associated with NatCen Social Research (the National Centre for Social Research) this textbook leads students and researchers through the entire process of qualitative research
... Leer más
Applications of Case Study Research

de Robert K. Yin ...

Designed to help both graduate students and start-up researchers with their own case study research, this book presents 21 individual applications together with cross-referenced discussions of key methodological issues. Many of the applications—including a wide array of single-case studies useful as examples for solo researchers—have been shortened or re-written expressly for this book. ... Leer más

$70.19 USD

Designed to help both graduate students and start-up researchers with their own case study research, this book presents 21 individual applications together with cross-referenced discussions of key methodological issues. Many of the applications—including a wide array of single-case studies useful as examples for solo researchers—have been shortened or re-written expressly for this book.
... Leer más
Data Mining and Market Intelligence for Optimal Marketing Returns

de Susan Chiu, Domingo Tavella ...

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case ... Leer más

$103.99 USD

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case
... Leer más
Always Forward!

Discover the 7 Secrets of Sales Success

de William S. Wooditch ...

The hard-won lessons in Always Forward! are designed to alleviate the pain and shorten the distance between where you are now and where you are determined to go in the future. These secrets can create the foundation for an exciting and rewarding life if you are willing to face your fear and become compelled to move forward—Always Forward! What we think and what we do in the moments, hours, days, ... Leer más

$9.99 USD o gratis con Kobo Plus

The hard-won lessons in Always Forward! are designed to alleviate the pain and shorten the distance between where you are now and where you are determined to go in the future. These secrets can create the foundation for an exciting and rewarding life if you are willing to face your fear and become compelled to move forward—Always Forward! What we think and what we do in the moments, hours, days,
... Leer más
Managing Social Research

A Practical Guide

de Roger Tarling ...

Series series Social Research Today
An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data ... Leer más

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An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data
... Leer más
Discourse and Narrative Methods

Theoretical Departures, Analytical Strategies and Situated Writings

de Mona Livholts, Maria Tamboukou ...

Discourses and narratives are crucial in how we understand a world of rapid changes. This textbook constitutes a unique introduction to two major influential theoretical and methodological fields - discourse and narrative methods - and examines them in their interrelation. It offers readers an orientation within the broad and contested area of discourse and narrative methods and develops concrete ... Leer más

$87.99 USD

Discourses and narratives are crucial in how we understand a world of rapid changes. This textbook constitutes a unique introduction to two major influential theoretical and methodological fields - discourse and narrative methods - and examines them in their interrelation. It offers readers an orientation within the broad and contested area of discourse and narrative methods and develops concrete
... Leer más
Maths Meets Myths: Quantitative Approaches to Ancient Narratives

Edición de Ralph Kenna, Máirín MacCarron, Pádraig MacCarron ...

Series series Physics and Astronomy (R0)
With an emphasis on exploring measurable aspects of ancient narratives, Maths Meets Myths sets out to investigate age-old material with new techniques. This book collects, for the first time, novel quantitative approaches to studying sources from the past, such as chronicles, epics, folktales, and myths. It contributes significantly to recent efforts in bringing together natural scientists and ... Leer más

$80.09 USD

With an emphasis on exploring measurable aspects of ancient narratives, Maths Meets Myths sets out to investigate age-old material with new techniques. This book collects, for the first time, novel quantitative approaches to studying sources from the past, such as chronicles, epics, folktales, and myths. It contributes significantly to recent efforts in bringing together natural scientists and
... Leer más
Researching Marginalized Groups

Edición de Kalwant Bhopal, Ross Deuchar ...

Series series Routledge Advances in Research Methods
This edited collection explores issues that arise when researching "hard-to-reach" groups and those who remain socially excluded and marginalized in society, such as access, the use of gatekeepers, ethical dilemmas, "voice," and how such research contributes to issues of inclusion and social justice. The book uses a wide range of empirical and theoretical approaches to examine the difficulties, ... Leer más

$62.99 USD

This edited collection explores issues that arise when researching "hard-to-reach" groups and those who remain socially excluded and marginalized in society, such as access, the use of gatekeepers, ethical dilemmas, "voice," and how such research contributes to issues of inclusion and social justice. The book uses a wide range of empirical and theoretical approaches to examine the difficulties,
... Leer más
Emotion and Reason in Consumer Behavior

de Arjun Chaudhuri ...

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. ... Leer más

$77.99 USD

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
... Leer más

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Inside Marketing

Inside Marketing

La gente que leyó estos también disfrutó

Insight Selling

Qualitative Research Practice

Applications of Case Study Research

Data Mining and Market Intelligence for Optimal Marketing Returns

Always Forward!

Managing Social Research

Discourse and Narrative Methods

Maths Meets Myths: Quantitative Approaches to Ancient Narratives

Researching Marginalized Groups

Emotion and Reason in Consumer Behavior

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