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  • Travel and Tourism Public Relations

    The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars ... Leer más

    $80.99 USD

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  • Looptail

    How One Company Changed the World by Reinventing Business

    This book combines an extraordinary first-person account of an entrepreneurial instinct to start and develop a highly-successful international travel adventure company and reveals unusual management secrets that not only keep employees fully engaged but also keep customers extremely happy.After being fired from McDonald's as a teenager, Poon Tip decided that if he wanted to be successful in life, ... Leer más

    $14.99 USD

  • The Hotel

    A Week in the Life of the Plaza

    A look inside New York's icon of luxury: "Reading [ The Hotel] is at least as enjoyable—and certainly less expensive—than staying at the Plaza" ( Publishers Weekly).When it opened its doors in 1907, the Plaza was considered the world's finest luxury hotel. Since then, the grand building at the southern tip of Central Park has hosted kings and queens, the rich and famous, and countless world ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Event Planning Ethics and Etiquette

    A Principled Approach to the Business of Special Event Management

    de Judy Allen ...
    The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever.Beyond that, budgets are on the ... Leer más

    $35.00 USD

  • Consumer Behavior in Travel and Tourism

    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept ... Leer más

    $82.99 USD

  • 101 Ways to Make Studying Easier and Faster For High School Students: What Every Student Needs to Know Explained Simply

    de Janet Engle ...
    With many students today participating in extracurricular activities, jobs, clubs, and responsibilities at home, it is common to find an area that is lacking studying. Teachers have identified that poor study skills are often to blame. On the other hand, students have found that many of the textbooks and worksheets forced upon them are either boring or difficult to understand.Whether it is bad ... Leer más

    $13.99 USD o gratis con Kobo Plus

  • Gastronomy, Tourism and the Media

    Series Libro 74 - Aspects of Tourism
    This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and ... Leer más

    $23.99 USD

  • Asian Genders in Tourism

    Series Libro 75 - Aspects of Tourism
    While gender research in tourism has become increasingly important within Western academic circles, little has been written from an Asian perspective. This book is the first to address this knowledge gap and to fully explore Asian gendered identities and tourism. The chapters reflect upon the role of tourism in producing, reiterating and resisting existing gendered structures of power in Asia. The ... Leer más

    $14.99 USD

  • Tourism and Memories of Home

    Migrants, Displaced People, Exiles and Diasporic Communities

    Edición de Sabine Marschall ...
    Series Libro 50 - Tourism and Cultural Change
    This book investigates ‘home’ and ‘homeland’ as destinations of touristic journeys and adds to recent scholarly interest in the intersection between tourism and migration. It covers the temporary visits and journeys in search of home and homelands by migrants, displaced people, exiles and diasporic communities in a wide range of different geographical and historical contexts. Personal and ... Leer más

    $23.99 USD

  • Tourism in Turbulent Times

    Tourism in Turbulent Times presents an international review of the challenges faced by the world's largest industry and governments around the world to provide safe and enjoyable experiences for visitors. The book draws on the background and expertise of contributors from 11 countries, representing scholars, government officers and industry practitioners. It addresses traditional concerns for ... Leer más

    $77.99 USD

  • World Heritage Sites and Tourism

    Global and Local Relations

    Series series Heritage, Culture and Identity
    Not all World Heritage Sites have people living within or close by their boundaries, but many do. The designation of World Heritage status brings a new dimension to the functioning of local communities and particularly through tourism. Too many tourists accentuated by the World Heritage label, or in some cases not enough tourists, despite anticipation of increased numbers, can act to disrupt and ... Leer más

    $68.99 USD