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1 - 12 de 12 resultados para “denise bortree”
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  • Ethical Practice of Social Media in Public Relations

    Edición de Marcia DiStaso, Denise Bortree ...
    Series series Routledge Research in Public Relations
    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications ... Leer más

    $69.99 USD

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  • Strategy, HRM, and Performance

    A Contextual Approach

    de Elaine Farndale, Jaap Paauwe ...
    The book expounds the macro-level relationship between strategy, HRM, and performance, addressing important challenges that have constrained research and practice to date. Adopting a critical perspective, the first challenge is a narrow definition of 'performance' that has been largely driven by a managerialist, profit motive, with little regard for the human element. This book proposes adopting a ... Leer más

    $30.99 USD

  • Cultivating Communities of Practice

    A Guide to Managing Knowledge

    de Etienne Wenger, William Snyder, Richard A. McDermott ...
    Today's economy is fueled by knowledge. Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. ... Leer más

    $27.99 USD o gratis con Kobo Plus

  • The IABC Handbook of Organizational Communication

    A Guide to Internal Communication, Public Relations, Marketing, and Leadership

    de Tamara Gillis, IABC ...
    Series Libro 11 - J-B International Association of Business Communicators
    The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of ... Leer más

    $101.00 USD

  • Managing Technology in Higher Education

    Strategies for Transforming Teaching and Learning

    de A. W. (Tony) Bates, Albert Sangra ...
    Universities continue to struggle in their efforts to fully integrate information and communications technology within their activities. Based on examination of current practices in technology integration at 25 universities worldwide, this book argues for a radical approach to the management of technology in higher education. It offers recommendations for improving governance, strategic planning, ... Leer más

    $38.00 USD

  • Getting to Diversity

    What Works and What Doesn’t

    de Frank Dobbin, Alexandra Kalev ...
    “This book has the potential to change CEO mindsets, human resource practices, manager behavior, and employee well-being—if only enough people grab it and heed its powerful messages.” —Rosabeth Moss Kanter, author of Think Outside the Building“Dobbin and Kalev have spent their careers studying why diversity initiatives fail and what it takes to fix them. Their data-driven book doesn’t just ... Leer más

    $15.89 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Crowdsourcing

    de Daren C. Brabham ...
    Series series The MIT Press Essential Knowledge series
    A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works.Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media ... Leer más

    $12.99 USD

  • Great Jobs for Sociology Majors

    de Stephen Lambert ...
    It isn't always obvious what a college major can offer to the workplace. Great Jobs books help students and recent college graduates explore the possibilities in their majors and provide:Guidance on how to present a major as a workplace asset during an interviewA primer for new college grads on how to conduct a job searchWays to use a college major in the real world ... Leer más

    $16.99 USD

  • Human Resources Management

    de Alan S. Gutterman ...
    The human resources function is at the forefront of a company's efforts with respect to two of the key elements of organizational design—people and organizational structure. While human resources practices differ around the world, it would seem to be universally true that in order for companies to successfully achieve their strategic goals and objectives they must strive to attract, motivate, and ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Making Public Organizations Work

    de Bert George ...
    Public organizations matter, now more than ever. Be it hospitals providing us healthcare, schools offering us education, police officers keeping our streets safe, museums safeguarding our cultural heritage, one can provide multiple examples of how public organizations impact our daily lives. But running public organizations is complex and expectations towards these organizations have never been ... Leer más

    $45.99 USD o gratis con Kobo Plus

  • The Department Chair Primer

    What Chairs Need to Know and Do to Make a Difference

    de Don Chu ...
    Series Libro 140 - Jossey-Bass Resources for Department Chairs
    If higher education is to fulfill its vital social mission, new department leaders must be prepared for their positions and get up to speed on the basics quickly, educating themselves about the role and continuing to learn on the job.In this second edition of his classic resource, Don Chu outlines the proven ideas and strategies new department chairs need in order to do their jobs well. Thoroughly ... Leer más

    $29.00 USD

  • Strategic Social Media

    From Marketing to Social Change

    de L. Meghan Mahoney, Tang Tang ...
    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to ... Leer más

    $41.00 USD