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  • Start and Run a Shop

    How to Open a Successful Retail Business

    There is nothing more satisfying than owning a shop of your own. Whether it's a designer clothing store, an exciting florist, or something for practically everything, this book will guide you through all you need to know about opening your own retail business.It is aimed at anyone who has a dream or a practical idea. It includes case histories of hands-on shop owners, their advice and top tips.You ... Leer más

    Antes $6.99 USD Ahora $2.99 USD

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  • More Than a Hobby

    How a $600 Startup Became America's Home and Craft Superstore

    de David Green ...
    More than a Hobby takes readers inside the mind of a low-key, likable Oklahoma entrepreneur who has created a unique shopping experience. How did his company go from a $600 loan to $1.3 billion in annual sales in just thirty-one years-especially when he wasn't groomed for this work either by heritage or by education?Green was willing to go against the tide, allowing faith to play a huge part in ... Leer más

    $12.99 USD

  • Fashion Brands

    Branding Style from Armani to Zara

    de Mark Tungate ...
    Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... Leer más

    $28.99 USD

  • Bargain Fever

    How to Shop in a Discounted World

    de Mark Ellwood ...
    When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Leer más

    $14.99 USD

  • Leadership Lessons from the Most Admired Companies

    WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... Leer más

    $79.99 USD

  • Retail Operations

    de Angie Tang ...
    This concise and reader-friendly book is for aspiring businessmen and women who desire to be successful. It talks about operational details and the day-to-day running of a shop or chain of stores. The 4-colour book includes pictures of store layouts, merchandise displays and promotional activities so that important points are depicted in a clearer manner. ... Leer más

    $28.99 USD

  • 39 Pearls of Wisdom for those new to Craft Fairs

    de Joy Ireland ...
    Attending your first craft fair can be an exciting but terrifying time. I have been attending markets since I was a little girl and this is a collection of 39 of the best pieces of advice I have for new craft fair stall holders. ... Leer más

    Gratis

  • Mr. Selfridge in Chicago

    Marshall Fields in the Windy City & the Making of a Merchant Price

    de Gayle Soucek ...
    This biography recounts the rise of the American retail magnate who would go on to open London's famous Selfridge's department stores.In early 1909, a new retail emporium readied for business on the "wrong end of Oxford Street" in London. The man behind it was an odd little American with a waxed mustache and frenetic nature. Harry Gordon Selfridge had spent the previous twenty-five years in ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • The Truth About Facebook - How to Use Facebook For Marketing and Advertising, and Much More - The Facts You Should Know

    de Todd Baird ...
    This book is a great resource -- lots of research, plenty of tips, loaded with detailed instructions, with leads into distant parts of the Facebook universe.If you are new to Facebook, this book will help you figure out how to get up and going; if you are a casual user, this book will give you ideas on what else you can do; and if you are an expert user, this book will surprise you with how much ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • A Line out the Door

    Strategies and Lessons to Maximize Sales, Profits, and Customer Service

    de Rich Gordon ...
    If you are a retailer that wants to take your business to the next level, you need quick answers that you can put in place today. You need to read this book if:your store has hit a plateau that you cant seem to overcome; your marketing dollars arent getting the job done; your store gets many browsers but few buyers; your customers are not finding what they want at your store.Richard L. Gordon, an ... Leer más

    $8.99 USD

  • High Street Heroes

    The Story of British Retail in 50 People

    de John Timpson ...
    WHEN BUSINESSMAN John Timpson started his retailing career in 1960, there were no supermarkets, no out-of-town shopping centres and not even a hint of internet shopping. The British high street was full of made-to-measure tailors and traditional grocers. Among the household names were Mac Fisheries, Dewhurst, John Collier and Timothy Whites & Taylors.In this enjoyable new book, Timpson shows how ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • A Retail Investigator

    de Mark Hudson ...
    Fresh out of the Army in 1989, the author started at the ground floor of retail security and worked himself into a multi-store district investigator. 100's of shoplifting detentions followed by 1000's of interviews leads to a story that is both entertaining and informational. Trained in several different forms of interview and interrogation techniques the author shares how he morphed them into ... Leer más

    $1.99 USD o gratis con Kobo Plus