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“david semmelroth”

1 - 12 de 12 resultados para “david semmelroth”
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  • Data Driven Marketing For Dummies

    de David Semmelroth ...
    Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For ... Leer más

    $16.00 USD

  • Statistics for Big Data For Dummies

    de Alan Anderson ...
    The fast and easy way to make sense of statistics for big dataDoes the subject of data analysis make you dizzy? You've come to the right place! Statistics For Big Data For Dummies breaks this often-overwhelming subject down into easily digestible parts, offering new and aspiring data analysts the foundation they need to be successful in the field. Inside, you'll find an easy-to-follow introduction ... Leer más

    $14.00 USD

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  • Data Science for Business

    What You Need to Know about Data Mining and Data-Analytic Thinking

    de Foster Provost, Tom Fawcett ...
    Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course ... Leer más

    $30.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Marketing to Millennials

    Reach the Largest and Most Influential Generation of Consumers Ever

    de Jeff Fromm, Christie Garton ...
    Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Leer más

    $7.99 USD

  • OCA Oracle Database SQL Exam Guide (Exam 1Z0-071)

    de Steve O'Hearn ...
    Series series Oracle Press
    A fully updated, integrated self-study system for the Oracle Database SQL ExamThis thoroughly revised Oracle Press guide offers 100% coverage of all objectives on the latest version of the Oracle Database SQL Exam. Ideal both as a study guide and on-the-job reference, OCA Oracle Database SQL Exam Guide (Exam 1Z0-071) features detailed explanations, examples, practice questions, and chapter ... Leer más

    $42.99 USD

  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    de Clive Humby, Terry Hunt, Tim Phillips ...
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Leer más

    $41.99 USD

  • Learning TensorFlow

    A Guide to Building Deep Learning Systems

    de Tom Hope, Yehezkel S. Resheff, Itay Lieder ...
    Roughly inspired by the human brain, deep neural networks trained with large amounts of data can solve complex tasks with unprecedented accuracy. This practical book provides an end-to-end guide to TensorFlow, the leading open source software library that helps you build and train neural networks for computer vision, natural language processing (NLP), speech recognition, and general predictive ... Leer más

    $36.99 USD

  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    de Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Leer más

    $22.99 USD

  • Big Data MBA

    Driving Business Strategies with Data Science

    de Bill Schmarzo ...
    Integrate big data into business to drive competitive advantage and sustainable successBig Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your ... Leer más

    $26.00 USD

  • Learning SQL on SQL Server 2005

    de Sikha Saha Bagui, Richard Walsh Earp ...
    Anyone who interacts with today's modern databases needs to know SQL (Structured Query Language), the standard language for generating, manipulating, and retrieving database information. In recent years, the dramatic rise in the popularity of relational databases and multi-user databases has fueled a healthy demand for application developers and others who can write SQL code efficiently and ... Leer más

    $25.99 USD

  • SQL in a Nutshell

    A Desktop Quick Reference

    de Kevin Kline, Daniel Kline, Brand Hunt ...
    SQL in a Nutshell applies the eminently useful "Nutshell" format to Structured Query Language (SQL), the elegant--but complex--descriptive language that is used to create and manipulate large stores of data. For SQL programmers, analysts, and database administrators, the new second edition of SQL in a Nutshell is the essential date language reference for the world's top SQL database products. SQL ... Leer más

    $25.99 USD

  • Lightning in a Bottle

    The Proven System to Create New Ideas and Products That Work

    de David Minter, Michael Reid ...
    "You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com ... Leer más

    $11.59 USD