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  • Digital Marketing in the Zone

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    In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, ... Leer más

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  • Inspired

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    de Marty Cagan ...
    Series series Silicon Valley Product Group
    Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Leer más

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  • Get Agile

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    Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum is fast and delivers very high product quality at the same time. The book is a manual. It is aimed at everyone who works ... Leer más

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  • Optimize

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    de Lee Odden ...
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  • Lean B2B: Build Products Businesses Want

    « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business CustomerFinding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs.Lean B2B helps technology entrepreneurs meet the challenges while keeping them ... Leer más

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  • Lean B2B

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    $29.99 USD o gratis con Kobo Plus

  • The New Community Rules

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    Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and ... Leer más

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  • How to Build a SaaS Business: A Step-by-Step Guide to Starting and Operating a Software Company

    de Einar Uvslokk ...
    SaaS – Software as a Service, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.«How to build a SaaS Business» will teach you the process of building your own online software business and it defines the tactical and strategic plays technology companies must run to build a profitable subscription business.The process of creating ... Leer más

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  • Manager's Guide to Social Media

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  • Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

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  • Inbound Marketing For Dummies

    Don't chase business—bring new customers to you!Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this ... Leer más

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  • Inbound Content

    A Step-by-Step Guide To Doing Content Marketing the Inbound Way

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