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Spanning Silos

The New CMO Imperative

de David A. Aaker ...

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer ... Leer más

$21.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer
... Leer más

Disponible también en: Audiolibro
Brand Relevance

Making Competitors Irrelevant

de David A. Aaker ...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these ... Leer más

$20.00 USD

Disponible también en: Audiolibro

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these
... Leer más

Disponible también en: Audiolibro
Managing Brand Equity

de David A. Aaker ...

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David ... Leer más

$16.99 USD

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David
... Leer más
Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

de David A. Aaker ...

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, ... Leer más

$13.99 USD

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove,
... Leer más
Building Strong Brands

de David A. Aaker ...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric ... Leer más

$16.99 USD

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric
... Leer más
Three Threats to Brand Relevance

Strategies That Work

de David A. Aaker ...

Series series J-B Short Format Series
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David AakerFrom branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an ... Leer más

$3.00 USD

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David AakerFrom branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an
... Leer más
Brand Leadership

Building Assets In an Information Economy

de Erich Joachimsthaler, David A. Aaker ...

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This ... Leer más

$15.99 USD

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This
... Leer más
Branding 20 principi per il successo

de David A. Aaker ...

In questa sua ultima fatica, il guru del branding David Aaker miscela teoria e pratica per dare ai marketing manager un’alternativa al predominio degli indicatori finanziari di breve termine. Le idee migliori, i concetti più importanti e vincenti – consolidati da anni di studio e di esperienze sul campo – per chi voglia rinfrescare le proprie conoscenze, e per chi desideri aggiornarsi in tempi ... Leer más

$31.99 USD

In questa sua ultima fatica, il guru del branding David Aaker miscela teoria e pratica per dare ai marketing manager un’alternativa al predominio degli indicatori finanziari di breve termine. Le idee migliori, i concetti più importanti e vincenti – consolidati da anni di studio e di esperienze sul campo – per chi voglia rinfrescare le proprie conoscenze, e per chi desideri aggiornarsi in tempi
... Leer más
Brand Equity & Advertising

Advertising's Role in Building Strong Brands

Edición de David A. Aaker, Alexander Biel ...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new ... Leer más

$132.99 USD

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new
... Leer más
Audiolibro

Brand Relevance

Making Competitors Irrelevant

de David A. Aaker ...

Narrado por Mark Ashby ...

Completo

11 hora 50 minutos

Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, ... Leer más

$25.99 USD

Disponible también en: eBook

Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod,
... Leer más

Disponible también en: eBook

The Art of Doing

A Guide to Getting Motivated, Getting Unstuck and Getting It Done

de Jesse Lipscombe ...

From the wildly popular speaker, how to embrace a life of curiosity, action and adventure while still mastering your to-do listIn 2007, Jesse Lipscombe was training for the Beijing Olympics. An internationally top-ranked high jumper, his dreams of making the podium were shattered when he had a mini-stroke just five months before the Olympics. Jesse’s stroke was a turning point in his life and ... Leer más

$1.99 USD

Disponible también en: Audiolibro

From the wildly popular speaker, how to embrace a life of curiosity, action and adventure while still mastering your to-do listIn 2007, Jesse Lipscombe was training for the Beijing Olympics. An internationally top-ranked high jumper, his dreams of making the podium were shattered when he had a mini-stroke just five months before the Olympics. Jesse’s stroke was a turning point in his life and
... Leer más

Disponible también en: Audiolibro
Audiolibro

Strategy Maps

Converting Intangible Assets into Tangible Outcomes

de Robert S. Kaplan, David P. Norton ...

Narrado por Walter Dixon ...

Completo

12 hora 48 minutos

More than twenty years ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management ... Leer más

$25.99 USD

Disponible también en: eBook

More than twenty years ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management
... Leer más

Disponible también en: eBook

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Serie m´´as popular en Estados Unidos

J-B Short Format Series

Spanning Silos

Brand Relevance

Managing Brand Equity

Brand Portfolio Strategy

Building Strong Brands

Three Threats to Brand Relevance

Brand Leadership

Branding 20 principi per il successo

Brand Equity & Advertising

Brand Relevance

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The Art of Doing

Strategy Maps

eReaders

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J-B Short Format Series

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