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Storyscaping

Stop Creating Ads, Start Creating Worlds

de Gaston Legorburu, Darren McColl ...

How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing ... Leer más

$18.00 USD

Disponible también en: Audiolibro

How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing
... Leer más

Disponible también en: Audiolibro
Audiolibro

Storyscaping

Stop Creating Ads, Start Creating Worlds

de Gaston Legorburu, Darren McColl ...

Narrado por Tim Andres Pabon ...

Completo

5 hora 46 minutos

How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing ... Leer más

$27.99 USD

Disponible también en: eBook

How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing
... Leer más

Disponible también en: eBook

Making Ideas Happen

Overcoming the Obstacles Between Vision and Reality

de Scott Belsky ...

How the world's leading innovators push their ideas to fruition again and againEdison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop ... Leer más

$6.99 USD

Disponible también en: Audiolibro

How the world's leading innovators push their ideas to fruition again and againEdison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop
... Leer más

Disponible también en: Audiolibro
ZAG

The #1 Strategy of High-Performance Brands

de Marty Neumeier ...

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today ... Leer más

$23.99 USD

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today
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Restoring the Soul of Business

Staying Human in the Age of Data

de Rishad Tobaccowala ...

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity ... Leer más

$10.99 USD

Disponible también en: Audiolibro

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity
... Leer más

Disponible también en: Audiolibro
The Retail Revival

Reimagining Business for the New Age of Consumerism

de Doug Stephens ...

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models ... Leer más

$17.00 USD

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models
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The McKinsey Edge: Success Principles from the World’s Most Powerful Consulting Firm

de Shu Hattori ...

47 strategies elite managers follow to reach the highest level of successThe McKinsey Edge culls the personal best practices of an exclusive group of managers connected to McKinsey & Company, a firm that services eighty percent of the world’s largest corporations.Through a wealth of 47 rigorously selected, battle-tested, immediately implementable, and practical tips, readers discover the secrets ... Leer más

$21.39 USD

47 strategies elite managers follow to reach the highest level of successThe McKinsey Edge culls the personal best practices of an exclusive group of managers connected to McKinsey & Company, a firm that services eighty percent of the world’s largest corporations.Through a wealth of 47 rigorously selected, battle-tested, immediately implementable, and practical tips, readers discover the secrets
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Beyond the Obvious

Killer Questions That Spark Game-Changing Innovation

de Phil McKinney ...

The Killer Questions Your Company Should Be AskingGenerating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way.In ... Leer más

$14.99 USD

Disponible también en: Audiolibro

The Killer Questions Your Company Should Be AskingGenerating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way.In
... Leer más

Disponible también en: Audiolibro
The 10Ks of Personal Branding

Create a Better You

de Kaplan Mobray ...

Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with ... Leer más

$6.99 USD

Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with
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The End of Business As Usual

Rewire the Way You Work to Succeed in the Consumer Revolution

de Brian Solis ...

It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what ... Leer más

$15.00 USD

Disponible también en: Audiolibro

It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what
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Disponible también en: Audiolibro
Talk to Strangers

How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life

de David Topus ...

Connect to the world around you and realize the enormous potential in talking to strangersEveryday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or ... Leer más

$15.00 USD

Disponible también en: Audiolibro

Connect to the world around you and realize the enormous potential in talking to strangersEveryday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or
... Leer más

Disponible también en: Audiolibro
What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

de Nicholas Webb ...

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a ... Leer más

$16.99 USD

Disponible también en: Audiolibro

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a
... Leer más

Disponible también en: Audiolibro

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Storyscaping

Storyscaping

La gente que leyó estos también disfrutó

Making Ideas Happen

ZAG

Restoring the Soul of Business

The Retail Revival

The McKinsey Edge: Success Principles from the World’s Most Powerful Consulting Firm

Beyond the Obvious

The 10Ks of Personal Branding

The End of Business As Usual

Talk to Strangers

What Customers Crave

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