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  • The Management of Small and Medium Enterprises

    Edición de Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Leer más

    $70.99 USD

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    de Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Leer más

    $41.99 USD

  • Trust and Human Resource Management

    Navigating Human Capital in the Age of Transformation

    Edición de Joanna Paliszkiewicz, Marta Mendel, Charles J. Priolo, Trang Nguyen ...
    Series series Routledge Studies in Trust Research
    Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR through systems and algorithms as much as through managers. This book shows how trust is built – or ... Leer más

    $61.99 USD

  • Organizational Learning from Performance Feedback: A Behavioral Perspective on Multiple Goals

    A Multiple Goals Perspective

    de Pino G. Audia, Henrich R. Greve ...
    Series series Elements in Organization Theory
    This Element synthesizes the current state of research on organizational learning from performance feedback and develops a new perspective that deals with the influence of multiple goals. In keeping with the centrality of motives in Cyert & March's influential model, this new perspective rests on a foundation of individual level behaviors that are responsive to mechanisms at the organizational and ... Leer más

    $20.99 USD

  • Rethinking Change Management

    A Critical Perspective

    de W. J. Coetsee, Patrick C. Flood, Steven Kilroy, Teresa O’Hara ...
    Opposing the notion that organisational change can be planned, predicted, or controlled, this timely book offers a critical perspective on change management. Johan Coetsee, Patrick Flood, Steven Kilroy and Teresa O'Hara portray change as a fluid phenomenon shaped by negotiation, tension, and the complex realities of power, politics, and institutions.Consolidating insights from leadership, ... Leer más

    $35.99 USD

  • Entrepreneurship in Healthcare

    de Ralf Wilden, Massimo Garbuio, Federica Angeli, Daniele Mascia ...
    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Leer más

    $62.99 USD

  • Emerging Issues And Trends In Innovation And Technology Management

    de Alexander Brem ...
    This book is a compilation of papers published in International Journal of Innovation and Technology Management. The chapters in the book focus on recent developments in the field of innovation and technology management. Carefully selected on the basis of relevance, rigor and research, the chapters in the book take the readers through various emerging topics and trends in the field.Written in a ... Leer más

    $98.99 USD

  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    de Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Leer más

    $64.99 USD

  • Open Innovation: Unveiling The Power Of The Human Element

    de Anne-laure Mention, Dimitrios G Salampasis ...
    Series Libro 2 - Open Innovation: Bridging Theory And Practice
    What is the profile to excel and lead in an open innovation environment, within and across organizational boundaries? What are the organizational ingredients and ways contributing to the creation of the right corporate open innovation environment and culture, within and across organizational boundaries? What is the role of organizational culture as a catalyst for adopting open innovation practices ... Leer más

    $106.99 USD