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1 - 12 de 12 resultados para “daniel barratt”
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  • Misleading Marketing Communication

    Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

    de Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen ...
    Series series Business and Management (R0)
    Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.By first critically reviewing the legal conception of misleading commercial practices manifest in EU law, the authors ... Leer más

    $44.99 USD

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  • Happiness by Design

    Change What You Do, Not How You Think

    de Paul Dolan ...
    This is not just another happiness book. In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy Our happiness is experiences of both pleasure and purpose over time and it depends on what we actually pay attention to. Using what Dolan calls deciding, designing, and doing ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Cambridge Handbook of Consumer Psychology

    Edición de Michael I. Norton, Derek D. Rucker, Cait Lamberton ...
    Series series Cambridge Handbooks in Psychology
    Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past ... Leer más

    $54.99 USD

  • 10 Things Schools Get Wrong (And How We Can Get Them Right)

    de David Bott, Jared Cooney Horvath ...
    What counterintuitive lessons can we learn from the meteoric rise of Mindset Theory in education? Why have computers so overwhelmingly failed to become the academic panacea many expected them to be? How can the simple act of assigning grades drive student narcissism and damage teacher professionalism?In this book, brain and behavioural research is combined with respected philosophy in order to ... Leer más

    $4.99 USD

  • Sensory Marketing

    Research on the Sensuality of Products

    Edición de Aradhna Krishna ...
    What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these ... Leer más

    $73.99 USD

  • Taking Design Thinking to School

    How the Technology of Design Can Transform Teachers, Learners, and Classrooms

    Edición de Shelley Goldman, Zaza Kabayadondo ...
    Design thinking is a method of problem-solving that relies on a complex set of skills, processes and mindsets that help people generate novel solutions to problems. Taking Design Thinking to School: How the Technology of Design Can Transform Teachers, Learners, and Classrooms uses an action-oriented approach to reframing K-12 teaching and learning, examining interventions that open up dialogue ... Leer más

    $72.99 USD

  • Design for Behaviour Change

    Theories and practices of designing for change

    Edición de Kristina Niedderer, Stephen Clune, Geke Ludden ...
    Series series Design for Social Responsibility
    Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of ... Leer más

    $51.99 USD

  • Transnational Leadership Development

    An HR Practioner's Guide to Transformative Learning in Employee Development - Appendix 2

    de Beth Fisher-Yoshida, Ph.D., Kathy D. Geller ...
    Transnational Leadership Development acquaints readers with the paradoxes and mental processes leaders need to relate successfully to people with different backgrounds, cultures, and societal identities. This appendix helps translate the transformative learning process into a process that HR professionals can use in employee interventions and learning experiences. It explains six dynamics ... Leer más

    $1.49 USD

  • Writing For Academic Journals

    de Rowena Murray ...
    This book unravels the process of writing academic papers. It tells readers what good papers look like and how they can be written. ... Leer más

    $39.99 USD

  • Consumer-Brand Relationships

    Theory and Practice

    Edición de Susan Fournier, Michael Breazeale, Marc Fetscherin ...
    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.While marketing research has a long tradition in the study of business ... Leer más

    $82.99 USD

  • A Handbook of Theories on Designing Alignment Between People and the Office Environment

    Edición de Rianne Appel-Meulenbroek, Vitalija Danivska ...
    Series series Transdisciplinary Workplace Research and Management
    Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion ... Leer más

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  • The Psychology of Working Life

    de Toon Taris ...
    Series series The Psychology of Everything
    What motivates us to do a good job? When does the pressure of work impact upon our health and well-being? How can employers choose the right candidates?The Psychology of Working Life shows how, whether we like it or not, the way we work, and our feelings about it, play a fundamental role in overall well-being. From the use of psychometrics in recruiting the right candidate, to making working life ... Leer más

    $21.99 USD