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  • The Secret Language of Influence

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    de Dan Seidman ...
    Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase.A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why ... Leer más

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  • The Art of Closing the Sale

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    de Brian Tracy ...
    "Let me think it over."Early in his sales career, world-renowned sales expert Brian Tracy couldn't find a way to overcome that simple five-word objection and close the sale. Then he discovered a technique that worked. Business boomed. Tracy broke every sales record in his company and increased his income twenty-fold.Since that breakthrough many years ago, Tracy has meticulously studied and ... Leer más

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  • Getting Everything You Can Out of All You've Got

    21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

    de Jay Abraham ...
    A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in ... Leer más

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  • Never Get a "Real" Job

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    de Scott Gerber ...
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  • ZAG

    The #1 Strategy of High-Performance Brands

    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today ... Leer más

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  • The Ultimate Guide to Network Marketing

    37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth

    Edición de Joe Rubino ...
    Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning ... Leer más

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  • People Buy You

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    de Jeb Blount ...
    Series series Jeb Blount
    The ultimate guide to relationships, influence and persuasion in 21st century business.What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength ... Leer más

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  • Just Start

    Take Action, Embrace Uncertainty, Create the Future

    How to succeed at work and life-in an increasingly unpredictable worldIn a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? It’s a daunting question. But in today’s environment, where change is the only constant, it’s a question everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly ... Leer más

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  • Be a Network Marketing Superstar

    The One Book You Need to Make Money Than You Ever Thought Possible

    Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and ... Leer más

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  • Heart, Smarts, Guts, and Luck

    What It Takes to Be an Entrepreneur and Build a Great Business

    What’s your entrepreneurial profile?Do you have what it takes to build a great business?In this book, three prominent business leaders and entrepreneurs-now venture capitalists and CEO advisers-share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.After interviewing and researching hundreds of business ... Leer más

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  • Kellogg on Branding

    The Marketing Faculty of The Kellogg School of Management

    Edición de Alice M. Tybout, Tim Calkins ...
    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, ... Leer más

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