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  • Green To Gold

    Marketing Strategies for a Sustainable Future

    Series series Earth and Environmental Science (R0)
    This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides readers with a comprehensive guide on how to create successful, resilient brands that prioritize sustainability while meeting consumer demands. The content delves into the innovative intersection of ... Leer más

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  • The Oxford Handbook of Open Innovation

    Series series Oxford Handbooks
    This Handbook seeks to be the definitive reference for the large and growing field of Open Innovation. A comprehensive collection of short and authoritative chapters, the volume summarizes the most vital research published in Open Innovation. It is an essential reference for seasoned scholars, a welcome introduction for junior scholars, and a kick-start package for undergraduate and MBA students. ... Leer más

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  • Business Model Innovation

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  • Core Values and Decision-Making for Sustainable Business

    An International Perspective

    Series series Sustainable Business Development
    This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, ... Leer más

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  • Sustainable and Smart Cities

    Governance, Economy and Society

    Edición de Anshuman Khare, Terry Beckman ...
    Series series Routledge Advances in Regional Economics, Science and Policy
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  • Circular Economy

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    Edición de Helen Kopnina, Kim Poldner ...
    How can we design circular business models? How can we organize the transition from a linear to a circular economy? And how can we imagine circular futures that help us transform current realities? This book aims to provide answers to these questions while addressing the challenges and opportunities of the circular economy.The authors reflect on why conventional sustainability models – such as the ... Leer más

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  • Sustainable Management Practices

    This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals. Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, ... Leer más

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  • Innovation Ecosystems and Sustainable Technologies

    Enhancing Competitiveness and Sustainability

    Series series Emerald Studies in Sustainable Innovation Management
    Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the ... Leer más

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  • Luxury Marketing, Sustainability and Technology

    The Future of Luxury Management

    Edición de Park Thaichon, Sara Quach ...
    Series series Routledge Studies in Luxury Management
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  • Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0

    Series series Information Technology, Management and Operations Research Practices
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  • Future-Fit Innovation

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    In Future-Fit Innovation, Barbara Salopek presents a groundbreaking approach to driving sustainable and lasting innovation in organizations.By focusing on the often-overlooked dimensions of innovation management—individuals, groups, and organizations—this book offers a holistic framework that empowers leaders to build a culture where creativity, collaboration, and experimentation thrive.Packed ... Leer más

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